The World’s Hottest Social Media Phenomenon Is Coming To The World’s Largest Single-Site Golf Tournament
August 25, 2009, Myrtle Beach, S.C. – Twitter, an increasingly popular social media platform, will be in widespread use during the 26th annual PGA TOUR Superstore World Amateur Handicap Championship. The World Am, which will be held August 31 through September 4, attracts 3,000 golfers from 45 states and more than 20 foreign countries to Myrtle Beach, S.C.
World Am participants are being encouraged to tweet about their experiences from the clubhouse to the World’s Largest 19th Hole, the event’s nightly party. The Twitter program will allow players to update friends, family and followers about their experiences during the week.
The World Am staff will utilize Twitter during the event to relay behind-the-scenes accounts of what is happening in the tournament office, at the 19th Hole and in the handicap room. Twitter will also be used to update players on breaking news throughout the event.
Players who don’t have a Twitter account will be able to get involved at the “Tweet Jockey” Twitter booth each night at the 19th Hole. Players and their guests will be able to submit tweets at the Tweet Jockey booth and see their comments displayed in a live stream on one of three huge JumboTron screens.
“To our knowledge, no one has attempted to use Twitter in this context, networking the many aspects of an athletic event of this size,” Dave Macpherson, the World Am’s tournament director, said. “The camaraderie among participants is one of the event’s primary strengths, and the use of Twitter should help strengthen that bond through online conversation.”
If not on Twitter already, participants or interested fans can visit Twitter.com/worldam to sign up for an account and receive current tournament news. Once signed up, players will be able to follow the official World Am Twitter feed and the tweets of other World Am golfers by searching #worldam.
Hosted by Myrtle Beach Golf Holiday, The PGA TOUR Superstore World Amateur Handicap Championship is a 72-hole tournament with participants competing for the right to be crowned “World Amateur Golf Champion.” The world’s largest single-site amateur golf tournament attracts 3,000 golfers from 45 states and more than 20 foreign countries. Players are flighted according to their handicap and at the conclusion of the four rounds, flight winners advance to the 18-hole world championship playoff at the renowned Dunes Golf and Beach Club.
For more information or to register, call 1-800-833-8798 or visit www.WorldAmGolf.com/Twitter.
ABOUT PGA TOUR SUPERSTORES
PGA TOUR Superstores are owned and operated by Golf & Tennis Pro Shop, Inc. (GTPS), headquartered in Atlanta, Ga. Each Superstore is dedicated to providing consumers with exceptional selection, services and prices within an entertaining, interactive store environment. GTPS is the PGA TOUR’s exclusive PGA TOUR partner for off-course/off-airport golf retailing.
Two Superstores operate as Martin’s PGA TOUR Superstore in Myrtle Beach and North Myrtle Beach, S.C. Other Superstores operate in the Atlanta area (Roswell, Kennesaw, Duluth, Buckhead), two stores operate in the Dallas, Texas area and two stores operate in Chandler and Scottsdale, Ariz. All Superstores are focused on game improvement in golf and tennis, as well as growing the games. Each store offers swing analysis, golf instruction by professional instructors, club fittings, indoor practice greens, and hitting nets, as well as golf and tennis apparel, golf-themed home furnishings, and a vast selection of golf and tennis equipment. The PGA TOUR Superstore’s Web site address is www.pgatoursuperstore.com.
About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association of 76 championship golf courses, 107 golf package providers and five golf schools in the Myrtle Beach, South Carolina area. Founded in 1967, the organization has been and continues to be the driving force behind the growth of the Myrtle Beach area golf market. The originator of the “Stay and Play Package,” Golf Holiday provides non-biased information about the area accommodations and golf courses to assist golfers in making the most informed decisions when planning for their next vacation.
Golf Holiday also hosts seven events and tournaments annually to help grow the game of golf and attract golfers to the Grand Strand during slower times of year. In addition to hosting the PGA TOUR Superstore World Amateur Handicap Championship – the world’s largest on-site golf tournament, Golf Holiday also manages the Hootie & the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Summer Family Golf Tournaments, the Spring and Fall Palmetto High School Golf Championships, the Veterans Golf Classic and the FDNY 9-11 Memorial Golf Outing. For more information, call Myrtle Beach Golf Holiday at 1-800-833-8798 or visit GolfHoliday.com.
Contact:
Cheryl Harden or Erin Barrett, The Brandon Agency, (843) 916-2000
charden@thebrandonagency.com; ebarrett@thebrandonagency.com;
or visit www.brandonpr.com
