Backed by Innovative Black Widow® Tour™ Golf Cleat, and 60% Usage Rate Among FedEx Cup Field, Company Looks to Defend 2008 Title Where Softspikes Cleats Swept Playoffs with Wins at The Barclays, Deutsche Bank Championship, BMW Championship and The TOUR Championship
Brentwood, Tennessee, August 26, 2009 … Backed by its innovative new Black Widow® Tour™ golf cleat, Softspikes®, the world’s best selling cleat brand, is looking to capture a second straight FedEx Cup Title. With 60% of the plastic cleat field wearing Softspikes-brand cleats, the Company expects to match its success in 2008, where it swept through the FedEx Cup Playoffs, with wins for the Black Widow® cleat at The Barclays and The Deutsche Bank Championship, while the Pulsar® cleat, the #1 Cleat on TOUR, captured the BMW Championship and The TOUR Championship.
“Sweeping the FedEx Cup Playoffs in 2008, and winning the FedEx Cup overall, was a remarkable statement for the Softspikes brand and completed another great year on TOUR,” said John Hohman, VP of Marketing, PrideSports. “With the Black Widow Tour cleat now in our arsenal and enjoying a banner first year on TOUR, combined with 60% of the plastic cleat field wearing our cleats, we expect a terrific run through the 2009 FedEx Cup Playoffs.”
Softspikes enters the 2009 FedEx Cup Playoffs riding a wave of popularity for the new Black Widow Tour cleat, including the recent PGA Championship victory. The innovation behind Black Widow Tour is “self-adjusting” traction technology, backed by “support rings” that enable golfers to custom match their golf cleats to their swing, balance and weight distribution. Highlighted by 8 traction elements, including 4 large flexible legs that provide unmatched grip on any terrain/surface, the cleat features 4 cushioning towers that absorb secondary loads and, in-turn, distribute the golfer’s weight throughout the cleat. These features are then combined with the proprietary “support rings” to allow golfers the option to select a custom setting that best suits their game.
In returning to its Black Widow roots, the Black Widow Tour cleats follow in the Softspikes heritage of providing extreme traction and comfort, combined with ultimate green-friendliness, by taking the Company’s proprietary technologies to the next level in offering golf’s first adjustable cleat.
About PrideSports
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Stefanie Schiavello (stefanie@mastrocomm.com)
Mastro Communications, Inc @ 732-469-5700
