Athlete Engineered Sunscreen Will Protect World Amateur Players From August Heat
August 25, 2009, Myrtle Beach, S.C. – Mission Skincare, which counts Sergio Garcia, Serena Williams and Mia Hamm among its many devotees, is the official sunscreen provider of the 2009 PGA TOUR Superstore World Amateur Handicap Championship.
The World Am, which will be held August 31 through September 4, is the world’s largest single-site amateur golf tournament, attracting golfers from 45 states and more than 20 foreign countries.
Mission will provide each of the tournament’s 3,000+ participants with sunscreen, an essential item to protect them from the South Carolina sun.
“Mission is the leading maker of athlete engineered sunscreen,” tournament director Dave Macpherson said. “As much as we want PGA TOUR Superstore World Amateur Handicap Championship players to have a good time, we also want to protect them from the sun and there is no better product on the market than Mission.”
A 72-hole stroke play tournament, the World Amateur attracts golfers of all skill levels, grouping them in tightly bunched flights based on handicap and age (there are six different divisions). Players play under PGA Tour-like conditions, though carts are allowed, competing to win their flight and a spot in the World Championship Playoff at the famed Dunes Golf & Beach Club.
At night, players gather at the Myrtle Beach Convention Center, better known as the World Largest 19th Hole. All tournament participants and a guest can attend the 19th Hole where free food from some of Myrtle Beach’s best restaurants, free drinks and live entertainment are provided.
The 19th Hole is also home to a golf expo, demo areas, instructional clinics from some of the game’s leading teachers and more.
For more information about the PGA TOUR Superstore World Amateur Handicap Championship, go to www.WorldAmGolf.com.
About MISSION Skincare™
When ultra-endurance athlete Charlie Engle came to us to talk about running across the Sahara Desert, it was clear that he was the definition of an athlete on a MISSION.
After 111 consecutive days in the most grueling terrain on the planet his plea was simple: “In my 30 plus years of training and competing, there has never been a skin care product that has met my needs.” Charlie needed products that could keep up with him, and we quickly discovered that he wasn’t alone.
We began to hear similar stories from athletes across all sports, men and women, young and old. From amateur walkers and runners to world-class professionals, athletes all faced the same problems; sunscreens that wouldn’t stay on and would sting their eyes, moisturizers that left them feeling greasy and anti-friction products that needed constant re-application.
Finally, after decades of pain, suffering and inadequate skincare products, MISSION Skincare took action.
Contact:
Cheryl Harden or Erin Barrett, The Brandon Agency, (843) 916-2000
charden@thebrandonagency.com; ebarrett@thebrandonagency.com;
Chris King, Myrtle Beach Golf Holiday, 843-477-8833 ext 220,
or visit www.WorldAmGolf.com
