PEORIA, ARIZ. -The Antigua Group, Inc.-celebrating its 30th year in business in 2009 as one of the nation’s leading designers and marketers of genuine golf and sports apparel under its Antigua brand-is introducing its new proprietary DESERT DRY™ XTRA-LITE (D2XL) fabrics in its Spring 2010 men’s and women’s golf-apparel lines.
DESERT DRY™ XTRA-LITE (D2XL) combines Antigua’s exclusive DESERT DRY™ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. The additional benefits of DESERT DRY™ XTRA-LITE are:
* Moisture wicks more rapidly
* Lighter weight on body
* Less heat trapped on body
* Less restrictive movement
Antigua’s new DESERT DRY™ XTRA-LITE is an extremely light fabric without being sheer. The three-dimensional construction is what makes the fabric extremely light without being sheer or see-through. Because the fabric has a lighter weight construction, DESERT DRY™ XTRA-LITE wicks away moisture even quicker than Antigua’s proprietary DESERT DRY™, a performance fabric the company created when it introduced its performance category for golf several years ago.
“We’re very excited about our new DESERT DRY™ XTRA-LITE technology,” says Ron McPherson, president of Antigua. “We feel there is a consumer who will really appreciate the XTRA-LITE product, and we have developed a special logo and hangtag for these garments.”
DESERT DRY™ XTRA-LITE is interspersed throughout Antigua’s Spring ’10 collection. With the introduction of D2XL Antigua has also added an additional early Spring delivery with the availability to customer being 9/15/09. This allows the sun-belt an early opportunity to wear the new product.
For Spring ’10 Antigua takes its high performance collection in a new direction. Taking its lead from the ever evolving fashion market Antigua steps out – and up by introducing what they’ve coined ‘contemporary performance’. Taking its highly effective DESERT DRY™ and new DESERT DRY™ XTRA-LITE moisture wicking performance fabrics with their soft textures and light weight athletic drape and moves from active brights and active wear styling and replaces them with a rich sophisticated color palette and clean updated styling details to complete its transformation to contemporary performance men’s golf wear collection for Spring 2010.
The Antigua Group
The Spring 2010 Antigua Women’s Performance collection’s three innovative, opulent product groups are Chic, Elegance and Luxe, DESERT DRY™ XTRA-LITE will be featured in the Luxe collection’s Flourish (poly all-over embossed jersey polo) and Impeccable (poly/spandex jacquard mesh polo) styles. DESERT DRY™ XTRA-LITE fabric will also be used in basic styles such as the Women’s Exceed group, which consists of a short-sleeve polo, and sleeveless and long-sleeve polo styles.
“Our target audience is the weekend golfer, who expects their apparel to perform,” McPherson says. “When golfers began demanding performance apparel several years ago, we not only continued to excel as a genuine golf brand, but we easily shifted to performance apparel. Our DESERT DRY™ moisture-wicking fabrics showed we were serious about creating the industry’s best performance apparel, and now our DESERT DRY™ XTRA-LITE is another breakthrough fabric we know consumers will embrace.”
Headquartered in Peoria, Ariz., The Antigua Group, www.antigua.com, through its license sports division, holds license agreements with Major and Minor League Baseball (MLB), the National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and outerwear. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America.
Contact:
Mary Beth Lacy at 760-346-6942 or mb@mblacy.com.
