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Aldila set to launch new ‘En Fuego™ shaft series

August 31, 2009

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Three Shafts. Three Launches. Hot Performance.

POWAY, Calif. – After undergoing successful Tour testing Aldila, the #1 shaft on Tour and makers of “The Hottest Shafts In Golf,” will begin shipping their new En Fuego™ Series Oct. 1.

The En Fuego™ Series features three innovative shaft designs each with a higher center of gravity geared toward today’s modern club head designs. Each shaft in the series promotes a different ball flight, Serrano™ – a low to mid launch shaft, Wasabi™ – a mid launch shaft and Habanero™ – a mid to high launch shaft. Each model will be available in Regular, Stiff and X-stiff flexes.

“The three unique new shaft designs feature balance, weight, torque and flex properties which are all designed to maximize the energy of your swing,” said Mike Rossi, Aldila’s Vice President of Sales and Marketing. “The innovative high center of gravity of each shaft increases the performance of today’s modern clubs.”

Each En Fuego™ shaft will feature Aldila’s revolutionary Micro Laminate Technology®, first offered in the Aldila NV™, which provides players enhanced power, consistent flex and precise feel. The dampening advantages of the Micro Laminate Technology have eliminated distracting and destructive “shock” for superior feel and playability.

“Aldila’s En Fuego™ Series is currently being launched through leading club manufacturers in new product launches worldwide,” said Rossi.

Each model in the En Fuego™ Series has a suggested retail price of $99 and will be available for purchase through leading distributors and through the Aldila store at www.aldilastore.com.

Aldila remains the #1 shaft on Tour with more wood shafts in play and nearly two times as many hybrid shafts in play than any other shaft manufacturer, according to the Darrell Survey.

Aldila isn’t just a golf company; it’s a materials-science think tank that’s constantly researching the potential of physical and chemical compounds. They discover them first so you don’t have to wait until tomorrow to improve your game. Are you playing Aldila or just graphite?

###

ABOUT ALDILA
Aldila is publicly traded on NASDAQ with the symbol ALDA. Aldila was the leading graphite shaft manufacturer for new drivers, fairway woods and hybrid clubs for 2007 according to the Darrell Survey U.S. National Consumer Survey. For more information on the VooDoo®, DVS™, MOI Proto™, VS Proto™, and NV® shafts, visit their Web site at www.aldila.com. Follow what’s new on Facebook.com Aldila Golf Inc.

Contact:
Mike Leonard
Golf Marketing Services 407-347-7244
mike@golfmarketinginc.com

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