PALM BEACH GARDENS, Fla. – PGA Golf Exhibitions and Summit Golf Brands – Fairway & Greene, EP Pro, Zero Restriction – announced today their continued support of the PGA Merchandise Show. Each brand has consistently participated in the PGA Merchandise Show since their early beginnings and will exhibit in the same size booths as 2009 during the 2010 PGA Merchandise Show, Jan. 28-30, in Orlando, Fla.
“It was an easy decision to return to the 2010 PGA Merchandise Show for each of the Summit apparel brands,” commented Dave Hall, COO/CFO of Summit Golf Brands. “The PGA Merchandise Show represents the largest golf marketing platform in front of an audience key to the success of Fairway & Greene, EP Pro and Zero Restriction. We look forward to connecting with current and prospective business partners in Orlando.”
Fairway & Greene, EP Pro and Zero Restriction return to anchor the apparel section of the 1.1 million gross square feet of the Orange County Convention Center show floor. Nearly 1,000 golf vendors, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2010 golf season.
“We are pleased to welcome back the family of Summit Golf Brands to the 57th PGA Merchandise Show,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “Their long-running support of our industry gathering is meaningful in that our partnership has helped to build the Summit Golf Brands business. The success of each exhibitor is at the center of all that we do.”
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2010, the PGA Merchandise Show will once again welcome more than 45,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game.
About the PGA Fall Expo
For more than 20 years, the PGA Fall Expo has provided the industry with a second half of the season opportunity to reconnect, source merchandise, learn best practices and uncover trends influencing golf retail. This week’s PGA Fall Expo, Sept. 1-2 at the Mandalay Bay Convention Center in Las Vegas, is packing unprecedented value into the 2009 event with exciting Show Specials and latest golf products; the no-cost education conference; the inaugural career fair, a completely redesigned show floor; product testing and tournaments plus, lower costs across all participation levels. Simultaneous to “Fashion Week” in Las Vegas and the MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®*, the PGA Fall Expo annually attracts more than 4,000 international golf retailers to the Mandalay Bay Convention Center in Las Vegas.
The PGA Merchandise Show and PGA Fall Expo are organized in partnership with The PGA of America.
About Summit Golf Brands
Summit Golf Brands is a leader in the golf apparel industry with a portfolio consisting of three extraordinary golf brands- Fairway & Greene, EP Pro and Zero Restriction. Summit Golf Brands delivers exceptional quality products, distinguished styling, and unprecedented customer service. Each brand was ranked as a top vendor by the Association of Golf Merchandisers in 2009.
Founded in 1995, Fairway & Greene is widely acknowledged as the leader in the high-end green-grass apparel market. With an unparalleled emphasis on product quality, customer service and sales support, the company has rapidly grown and is currently sold in over 3,500 of the finest private clubs, resorts and clubs in the world. Fairway & Greene joined the Summit Golf Brands portfolio in January 2006. For more information, visit www.fairwayandgreene.com.
EP Pro has been leading the women’s golf sportswear market for over 15 years, tastefully blending classic looks with modern trends in order to capture a feeling that is as new as it is wearable. The company designs, manufactures, and distributes its products through resort and country club golf pro shops. EP Pro has been ranked the top ladies apparel vendor for six consecutive years by the Association of Golf Merchandisers and continues to top all independent surveys for product sell-through, customer service and execution. EP Pro, founded in 1993, also joined the Summit Golf Brands portfolio in January 2006. For more information, visit www.eppro.com.
Founded in 1991, Zero Restriction is Pennsylvania-born company that started by making waterproof rainwear for golfers. Players on all three professional Tours saw the advantages of ZR, and orders started pouring in. Now more than 17 years later, ZR is again setting new standards in performance golf apparel, using innovative technology and patented features to enhance freedom of motion without restriction, something that is crucial for all golfers. Zero Restriction is a top-rated outerwear brand among retailers (AGM 2009 Survey and PGA Magazine), and past supplier to international team competitions (Ryder Cup, Walker Cup, President’s Cup). Zero Restriction completed the Summit Golf Brands portfolio in November 2007. For more information, visit www.zerorestriction.com.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Summit Golf Brands: Dave Hall, (212) 302-7255, ext. 216, dhall@summitgolfbrands.com
