PALM BEACH GARDENS, Fla. – PGA Golf Exhibitions and Imperial Headwear, the leading global manufacturer of premium quality, active lifestyle headwear, announced today a three-year agreement with PGA Golf Exhibitions events beginning with the 2010 PGA Merchandise Show in Orlando and including the PGA Fall Expo held annually in September in Las Vegas.
“These shows present an opportunity for us to reach out to our clients and gauge what’s going on in the marketplace,” said President and CEO of Imperial Headwear, Rick White. “We value the relationships that we are able to foster through participation in the shows, and the time we are able to spend with clients we don’t see on a regular basis. A long-term commitment to the shows makes sense for us.
“Imperial Headwear, exhibiting this week at the PGA Fall Expo, will have a significant exhibition and marketing presence at the 2010 PGA Merchandise Show within the 1.1 million gross square feet of the Orange County Convention Center show floor and in front of some 45,000 attending industry professionals. Nearly 1,000 golf vendors, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2010 golf season.
“We are pleased to announce a long-term agreement with such a valued partner at PGA Golf Exhibitions,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “Imperial Headwear’s consistent support of PGA Golf Shows is meaningful to the thousands of PGA Professionals and golf retailers who attend our events and we find great satisfaction in our small part of Imperial’s remarkable success within our industry.”
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2010, the PGA Merchandise Show will once again welcome more than 45,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game.
About the PGA Fall Expo
For more than 20 years, the PGA Fall Expo has provided the industry with a second half of the season opportunity to reconnect, source merchandise, learn best practices and uncover trends influencing golf retail. This week’s PGA Fall Expo, Sept. 1-2 at the Mandalay Bay Convention Center in Las Vegas, is packing unprecedented value into the 2009 event with exciting Show Specials and latest golf products; the no-cost education conference; the inaugural career fair, a completely redesigned show floor; product testing and tournaments plus, lower costs across all participation levels. Simultaneous to “Fashion Week” in Las Vegas and the MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®*, the PGA Fall Expo annually attracts more than 4,000 international golf retailers to the Mandalay Bay Convention Center in Las Vegas.
The PGA Merchandise Show and PGA Fall Expo are organized in partnership with The PGA of America.
About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality, active lifestyle headwear for the golf, corporate, outdoor and select private label markets. Renowned for its superior customer service and art customization capabilities, Imperial offers its clients best quality products using the most innovative digital design, logo and decoration technologies. Imperial recently acquired Watership Trading Companies to expand its product offerings to include high performance wind and sun protection hats for the outdoor and sports markets. For more information about Imperial Headwear, visit www.ImperialHeadwear.com or call (800) 950-1916.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Imperial Headwear: Jody Bennigsdorf, 303.597.0206, ext. 3119, JBennigsdorf@Imperialheadwear.com
