(VIENNA, VA) – Billy Casper Golf (BCG) – owner and operator of more than 100 courses in 25 states – has been selected by The Welk Resort Group to manage the golf operation at Cathedral Canyon Golf & Tennis Club in Cathedral City, CA, just outside Palm Springs.
The Welk Resort Group was founded by the family of Lawrence Welk, the celebrated musician, accordionist, bandleader and television impresario and host of “The Lawrence Welk Show” (1955-82) famous for its “champagne music.”
The addition of Cathedral Canyon brings BCG’s total to eight courses managed in California.
BCG will turnkey all aspects of Cathedral Canyon’s golf course and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
Cathedral Canyon is an amenity to owners within Welk Resorts Desert Oasis Vacation Ownership project, and is open for public play.
“The Welk Resort Group is excited to work with Billy Casper Golf in that we both value customer service above all else,” says Glen Clinton, Vice President of Operations for The Welk Resort Group. “Billy Casper Golf’s ability to drive rounds of golf, and maintain high agronomic and operational standards is unsurpassed.”
“Cathedral Canyon is a top-tier golf course and we’re ecstatic to align Billy Casper Golf with The Welk Resort Group,” says Peter Hill, Chairman and CEO of BCG. “Creating memorable golf and social experiences at Cathedral Canyon is top priority.”
The Cathedral Canyon Golf & Tennis Club at Welk Resorts Desert Oasis boasts one of the Coachella Valley’s most spectacular courses, an 18-hole, 6,505-yard championship layout. The San Jacinto Mountains provide a majestic backdrop for the tree-lined fairways, rolling terrain, 16 lakes and strategically-placed bunkers which challenge golfers of all skill levels.
Designed by renowned Southern California golf architect David Rainville and hall-of-fame golfer Billy Casper, Cathedral Canyon was built in the early 1970s and features two, distinct nine-hole layouts: Mountain View and Lake View that comprise the course.
Rounding out the amenities: A grass driving range, putting greens, fully-stocked pro shop, , restaurant, lounge and banquet facilities for golf outings, weddings and other social engagements.
For more information about Cathedral Canyon or to reserve a tee time: www.cathedral-canyon.com, 760.328.6571.
About The Welk Resort Group
In 1964, Lawrence Welk went for a drive in the country north of San Diego, planning to invest in a grove of orange trees. Instead he bought a motel and a nine-hole golf course. After Welk staged one of his shows at the site, it became a popular tourist spot and grew to include a theatre, more golf and eventually timeshare. Today, The Welk Resort Group operates Interval International (II) premier properties in Escondido, Palm Springs and Branson (MO), in addition to the time share operation they also operate a 2,200 seat theatre and 162 room Resort Hotel at the Branson project. Welk’s grandson Jon Fredricks keeps the resorts – and the Welk Family traditions – alive.
Welk Resorts have been honored with Gold Crown status by Resort Condominiums International, a major worldwide vacation exchange organization.
For more information about Welk Resorts: www.welkresort.com, 760.749.3000.
About Billy Casper Golf
Widely respected as a high-performance, full-service owner/operator of golf courses, BCG manages properties in 25 states and outside the U.S. The company provides turnkey club operations for public-agency and private owners, developers and investors. Founded 20 years ago in cooperation with golf legend Billy Casper, BCG is based in Vienna, VA with regional offices strategically convenient to courses’ locales.
BCG’s best-of-breed infrastructure shows clients favorable returns on investments. Critically-acclaimed by industry leaders and media, BCG economies of scale help daily-fee, municipal, resort and private courses make and save money while delivering a personal touch.
Buffalo Communications – a division of BCG – is America’s foremost golf-specialty publicity, media-relations and marketing-communications agency. In addition to creating PR and implementing programs for BCG courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
More information about Billy Casper Golf/Buffalo Communications: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
Covering the business of golf!
