RALEIGH, North Carolina (Sept. 3, 2009) – John Deere and the Ladies European Tour have extended their original patron agreement for two more years during which Deere will enjoy the designation as the Tour’s “Official Supplier of Golf Course Machinery.”
The agreement was finalized recently at Rich Harvest Farms, site of The Solheim Cup matches between women professional teams from the U.S. and Europe.
“John Deere is very pleased to announce that we have added two more years to what already has been a fruitful relationship with the Ladies European Tour,” said Nicole Chase, director of sales and marketing for golf products in Europe. “John Deere is proud of its longstanding relationship with the U.S. PGA Tour and is confident its relationship with the LET will continue to grow.”
Through this agreement, LET tournaments will be supported by John Deere equipment and irrigation products. Deere officials also will continue to work closely with the LET’s agronomists with the goal of helping produce better quality playing surfaces.
“The Ladies European Tour is pleased to extend its relationship with John Deere, which has been an excellent partner,” said Mark Casey, Director of Operations for the LET and The Solheim Cup. “We know the enduring strength of the John Deere brand is based on the quality of its products and customer service and the Ladies European Tour is proud to be associated with it.”
The agreement will be supported by Deere’s European Golf dealer network.
Under the agreement, Deere will have a logo presence on the LET website and other promotional considerations. LET Players will be able use the agreement to purchase Deere quality lawn care equipment at preferential rates. Deere will also support the LET European events.
John Deere (Deere & Company – NYSE: DE) is the world’s leading provider of advanced products and services for agriculture and forestry and a major provider of advanced products and services for construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe.
Contact:
Barry Cronin
Cronin Communications, Inc.
847-698-1801
bcronin@cronincommunications.com
