(TORONTO, ON) – Quagmire, the lifestyle apparel company known for its edgy, modern golf and sportswear, announces the debut of its 2010 women’s collection showcasing bright colors, fun plaids and stripes, and distinctive styling.
Combining elements from sport and street fashion, Quagmire’s latest collection offers vibrant, colorful looks that are designed to take the wearer from the greens to the downtown scene. The array of polos, sweaters, shorts, pants, dresses, skirts and outerwear are available in shades that range from eye-catching orange and green to baby pink and blue with contrast detailing throughout the line.
Crafted primarily from Quagmire’s exclusive, environmentally-friendly “Gud ‘N Dri” fabric, the 2010 collection features a variety of textures in its tops, including pique, interlock and a cotton slub jersey. Performance characteristics of these soft, static-free, wrinkle- and piling-resistant pieces include breathability, durability, fast-drying properties, UV protection and antimicrobials to provide comfort on and off the course. Additionally, Quagmire offers woven nylon, cotton stripe and seersucker plaid fabrications in its bottom styles.
“You don’t have to be a serious golfer to wear Quagmire,” says co-founder Geoff Tait. “Our women’s styles are fresh and playful – perfect for hitting the fairways with the guys, or shopping and lunch with the girls. As we celebrate our fifth anniversary this year, we know it’s about looking good and feeling great in what you wear, wherever you are.”
Emphasizing its light-hearted approach to fashion, Quagmire’s 2010 women’s designs include names like “Heckler,” “Gimmee” and “Lipout.” The distinctive collection is highlighted by cut-and-sew detailing, unique logo and pocket placement, and feminine fits across nearly 40 styles in sizes ranging from XS-XXL and 0 to 14.
Worn by both Hollywood celebrities and Tour professionals, the brand’s “Not Fit for the Fairway,” slogan serves to characterize its combination of golf and street fashion. Retailing from $65 for some tops to $79 for select outwear, the new collection is outlined in a 52-page catalog that is currently available for retailers and media members.
Sold throughout North America, Quagmire can be found at prestigious on-course shops, clubs and resorts including Olympic Golf and the Ritz-Carlton Orlando, Ka’anapali Golf Resort, the Four Seasons Resort Great Exuma at Emerald Bay, Angus Glen, Glen Abbey and Sporting Life in Toronto. The brand can be purchased online at www.fairwaystyles.com.
For more information: www.quagmiregolf.com, 416.785.1099.
About Quagmire
A member of Green Grass One, Quagmire is available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf, the four-year-old brand recently expanded into the United States following a successful debut at the 2008 PGA Merchandise Show in Orlando, FL.
Along with PGA Tour pro and 2008 Canadian Open champion Chez Reavie, Quagmire sponsors Nicole Hage and Stephanie Louden on the LPGA Tour, Claudine Foong and Kristina Tucker on the Futures Tour, JC Deacon on the Canadian Tour and Brennan Webb on the Nationwide Tour, the Hank Haney International Junior Golf Academy and the Queens University of Charlotte NCAA men’s college golf team.
The company also offers custom apparel, and has provided special edition pieces to brands like, Coors and Coors Light USA. Keeping with its fun, youthful reputation, in 2009 the company partnered with the Coors/Maxim Golf experience, offering a free Quagmire gift with the purchase of every case of Coors Light in Canada (except Ontario).
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
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