BEAVERTON, Ore. (September 15, 2009) – Nike Golf has introduced new outerwear that is at the pinnacle of protecting golfers from extreme weather conditions.
The new Nike STORM-FIT Elite jacket and pant was developed through valuable insight generated from Nike Golf Tour athletes and consumers. As a result of extensive research and testing by the Nike Golf Research and Development (R&D) team, the Nike STORM-FIT Elite outerwear features breathable laminate technology that completely protects the body from wind and rain.
One of the most important characteristics of the STORM-FIT Elite outerwear in accommodating the athletic movement of the golf swing is the four-way stretch material that provides extended range of motion. To reduce weight and bulk, the Nike STORM-FIT Elite features no-sew bonding technology of which Nike introduced in its apparel and rainwear in 2007. The no-sew technology reduces weight and bulk. A modern silhouette provides the golfer with a sleek look.
Offered in a full zip and a half zip as well as a short sleeved version, the Nike STORM-FIT Elite is seam-sealed making it waterproof, windproof and breathable. The new Nike outerwear also includes laser cut technology, which is located on the chest where it houses a zipper garage, and on the cuff of the sleeve. The cuffs on the sleeves highlight three sections of laser cuff Velcro, which provides comfortable range of motion and flexibility during the golf swing. While the laser cut technology serves as an important function, Nike Golf designers were able to create it as a subtle design enhancement.
STORM-FIT Elite Products in the fall/holiday 2009 line:
Storm-FIT Elite Full Zip Jacket (available in black or red) MSRP $300
Storm-FIT Elite Half Zip Jacket (available in black or red) MSRP $260
Storm Fit Elite Short Sleeve Half Zip (available in black or red) MSRP $200
Storm-FIT Elite Pant (available in black) MSRP $200
Key Features
* No-Sew Technology – To reduce weight and bulk as well as to keep golfers completely dry, Nike utilizes the no sew technology
* Seam-Sealed – Waterproof, windproof and breathable
* Stretch – 4-way stretch for extended range of motion
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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our Web site at www.nikegolf.com. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Beth Gast – Nike Golf
503.532.8852
beth.gast@nike.com
Gretchen Wilhelm- Nike Golf
503.532.6236
gretchen.wilhelm@nike.com
