ORLANDO, Fla., (Sept. 15, 2009) – Golfweek magazine, the most authentic, authoritative and independent name in golf, today announced its plan to publish and distribute its weekly magazine a full day earlier – changing its traditional Saturday cover date to Friday, effective Jan. 1 – thereby reaching readers three days before its chief competitor. The move, which reflects the magazine’s ongoing effort to deliver the game’s most up-to-date news and commentary, is the latest in a string of strategic changes by the magazine to further underscore its position as golf’s leading weekly publication.
“The shift to an earlier cover date is yet another key milestone in our long-term strategy to continue increasing our reach and relevancy in today’s ever-changing marketplace,” said Clayton Morris, publisher of Golfweek. “And now – thanks to our dedicated staff and diversified assets – we are able to provide our readers with golf’s most current and comprehensive coverage, all faster than ever before. ”
The announcement of Golfweek’s change in cover date comes less than one month after the launch of the newly redesigned Golfweek.com, whose enhanced design features and fully interactive functionality also center around bringing golfers the timeliest coverage of all things golf. Earlier this year, Golfweek debuted the successful redesign of its magazine – a move that not only modernized the product’s brand image, but also further strengthened its rank as the No. 1 golf weekly among serious golfers.
“At Golfweek, we are constantly looking for new and innovative ways to give readers more of what they want and need,” said Golfweek Editor Jeff Babineau. “This change to an earlier cover date enables us to deliver in-depth golf news, features, commentary, scores, stats and rankings – the comprehensive content our readers have come to expect from us – days before they read anything like it anywhere else.”
For more information about Golfweek’s comprehensive coverage and to view Golfweek’s 2010 editorial calendar, visit www.Golfweek.com.
Founded in 1975, Golfweek is the most authentic, authoritative and independent name in golf. Reaching more than 1.3 million readers each week, the magazine delivers the most complete news and information about the game, its players and the golf lifestyle – all to golf’s most important audience. The Golfweek brand also extends beyond the print publication to include Golfweek Custom Media, GolfweekHomes.com and Golfweek.com, which features golf’s first online television network, GolfweekTV. Golfweek is part of Turnstile Publishing Company, one of the nation’s leading media brands specializing in high-end publications for active and affluent audiences. Founded in 1990 and headquartered in Orlando, Fla., Turnstile Publishing Company is also the parent corporation of Community Media Holdings and the TurfNet Media Network, as well as such publications as Art Calendar, The Seminole Voice and The Winter Park/Maitland Observer.
Elizabeth Hawkins, Marketing Director