NYCA creates a Web site for AdidasGolf, AdidasGolf.com, which gives users the opportunity to interact with the footwear and apparel, follow a fitness regime specially designed for golfers and enhance their own golf game. … Robert Trent Jones II is chosen by Golf Inc. to receive its first-ever Lifetime Achievement Award. Last year, Jones received a Lifetime Achievement Award at the Asian Pacific Golf Summit for his contributions to golf’s growth in Asia. … IMG Golf Course Services announces the opening of two courses in China – Topwin Golf and Country Club at Yanxi Lake just north of Beijing, and Dalian Red Flag Valley‘s Unicorn Course near Dalian. … Golf Digest, the U.S. Golf Association and NBC Sports announce that Pebble Beach Golf Links, site of the 2010 U.S. Open Championship, will host the third Golf Digest U.S. Open Challenge. One contest winner will play in a foursome with celebrities under the same course conditions and rules that the U.S. Open competitors will face the following week. Interested golfers are asked to submit an essay between Nov. 10 and Jan. 31. The winner will be chosen through public online voting in April. … The First Tee begins implementing programs on 120 U.S. Military installations that offer character education and life skills training to children of military personnel stationed both at home and overseas. The goal is to reach 87,000 participants by April 30, 2011, and the program is part of a two-year agreement with the Department of Defense. … Greg Norman Collection partners with Galvin Green, a Swedish golf apparel company, to design rain suits for the International Presidents Cup Team. Also, Hickey Freeman is chosen to wardrobe Presidents Cup committees for the opening ceremony, scheduled for Oct. 7 at Harding Park Golf Club in San Francisco. … Award-winning Scottish artist Stephen Shankland to debut a collection of paintings that showcase Scotland’s most famous courses. Shankland begins with paintings of the Old Course at St. Andrews, Royal Aberdeen Golf Club and Turnberry. … Ten Duramed Futures Tour players earned 2010 LPGA membership on Sunday by finishing in the top 10 on the season money list. This year’s graduates are Mina Harigae, Jean Reynolds, Misun Cho, Samantha Richdale, Song Yi Choi, Whitney Wade, Angela Buzminski, Christine Song, Alison Walshe, and Dewi Claire Schreefel.

Rolex becomes the presenting sponsor for the LPGA Tour Championship, Nov. 17-22 in Houston, Texas. … The Tour Championship, Sept. 24-27, will feature the Club Ketel One lounge and will serve Ultimate Cucumber Cooler, a refreshing mix of vodka, cucumber, lime and ginger beer.