SONOMA, CA – (September 17, 2009) -Pass the popcorn. You will soon see the scorching designs of LoudMouth Golf at the movies and on your favorite TV shows.
UPP Entertainment Marketing, known for introducing prominent brands to the screen, is taking the LoudMouth Golf brand to movie and TV audiences through product placement outreach and celebrity endorsement.
UPP will be building on the brand’s strong celebrity track record. LoudMouth Golf is already worn by a number of well known icons, including golf pro John Daly and rocker Alice Cooper. The brand’s outrageous patterns and vibrant colors recently were featured on the cast of Big Brother, and frequently turn up on other well-known celebrities at various sporting and fashion events.
“When it comes to placing products on screen, there are certain brands that just have that ‘wow’ factor said Gary Mezzatesta, President and CEO, UPP. “LoudMouth Golf is one of those brands that we know will not only jump off the screen, but will also capture the attention of audiences.”
“We know the line of colorful pants, sport coats and other exclusive items will resonate extremely well with certain celebrities. We look forward to growing brand awareness for LoudMouth Golf with Hollywood’s personalities and seeing which loud patterns resonate the most,” said Mezzatesta.
Larry Jackson, CEO of Loudmouth Golf, said the company welcomes UPP as a strategic partner to help spread the growing popularity of the brand.
“Men’s golf attire has become so mundane; so for guys who yawn at khaki pants with blue shirts like we do, we’re putting the fun back into golf!” Jackson. “Now there’s no excuse to wear khakis on the golf course and go unnoticed. And for business and social gatherings, LoudMouth pants are a networking dream.”
About LoudMouth Golf
LoudMouth Golf’s unique line of colorfully designed pants and shorts reintroduces the styles from the ’70s, the decade that made golf fashion great. Some of LoudMouth’s most popular patterns include Disco Balls, Shagadelic, Oakmont Houndstooth, and Hot Dog. With such vibrant colors in their pants, LoudMouth offers a line of eight solid color shirts that perfectly match each set of pants. LoudMouth Golf clothes can be purchased online at www.johndaly.com and www.loudmouthgolf.com or by calling 800.390.5116 or 707.996.8184.
About UPP Entertainment Marketing
UPP is a full service entertainment marketing solutions company. Considered the “original” product placement agency, UPP opened its doors in 1978 and, since then has pioneered the product placement and cross-promotional industries with innovative and strategic solutions for clients such as Coors, The North Face, Ray-Ban and more. As the entertainment world has grown to become a more integral part of our clients’ marketing plans, we expanded our services to include lifestyle marketing in 1998, and branded product integration and public relations in 2004. Today, UPP has grown to represent over 90 brands in our business, including Proctor & Gamble, Evian, Motorola, Campbell’s, Lexus and host of other noteworthy brands. For more information, visit www.upp.net.
Contact:
Kore Oliver
Ann Hill Communications
415.491.5905
kore@ahcommunications.com
