Innovative Forging Technology Combines Multiple Materials To Deliver Soft, Solid Feel With Dramatically Enhanced Playability
Norcross, GA (September 22, 2009) – Mizuno, maker of the world’s finest irons, introduces the MP-58 irons with Dual Muscle Titanium Technology, the first multi-material forged iron the company has ever produced in the United States. During the complex Grain Flow Forging process, a high-tech pure Titanium metal is forged into the outer muscle of the iron, which not only delivers the feel, workability and ball control every MP iron player desires, but also takes playability in an MP iron to a whole new technological level.
The lightweight characteristics of the pure Titanium utilized in the MP-58s allow for an ideal amount of thickness behind the impact area to ensure the legendary soft, solid and consistent feel one expects from a Mizuno iron, while simultaneously providing a dramatic increase in perimeter weighting for enhanced playability. The MP-58 irons achieve the rare combination of a penetrating ball flight, increased MOI, and superior feel, all in the ultimate player’s head shape and size. This perfect combination of playing characteristics is only attainable through the utilization of Mizuno’s patented Dual Muscle Titanium Technology.
“The MP line of irons continues to evolve and to meet the demands of better players, many of who are looking for increased playability in their irons,” said Dick Lyons, Vice President and General Manager, Mizuno USA Golf Division. “Through revolutionary Dual Muscle Titanium Technology, we have succeeded in increasing forgiveness in a player preferred head shape, without sacrificing solid feel, ball control or workability. The lightweight titanium allowed for the strategic redistribution of weight around the club head for increased playability, while extensive use of Modal Analysis ensured the optimization of impact, sound, and especially feel. The MP-58 is the most technologically advanced MP iron Mizuno has ever created.”
Other features of the new MP-58 include a rolled leading edge, flattened mid-sole, and rolled trailing edge to deliver consistent striking ability from all types of lies, and a durable double nickel chrome plated finish with a Black Chrome stainless steel muscle medallion provide elegant aesthetics. Modified U-grooves, designed to conform to the 2010 Condition of Competition rule, produce the ideal spin rate for maximum playability in all conditions.
The MP-58™ will be offered in right handed models with True Temper Dynamic Gold S300 and R300 steel shafts for a suggested retail price of $1,200. The exclusive MIZUNO/Golf Pride® M-21 58 Round grips will come standard. Other shafts and grips as well as length and lie options are available through Mizuno’s industry leading Custom Club department. The MP-58 irons are available in stores now. For more information visit www.mizunousa.com.
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.
Contact:
Iver Maple
Mizuno USA
770-453-7832
iver.maple@mizunousa.com
