Toronto-Based Brand’s Golf, Lifestyle Looks Transition from Course to Downtown Scene
(TORONTO, ON) — Quagmire, the lifestyle apparel company known for its edgy, modern golf and sportswear, announces the premier of its 2010 men’s collection highlighted by contrasting color combinations, casual styling and new fabrications.
Designed to transition seamlessly from the 18th green to 19th hole and beyond, Quagmire’s latest looks feature an array of bright and pastel hues, cut-and-sew detailing and unique logo and pocket placement. Inspired by sport and street fashion, the brand’s polos, sweaters, shorts, pants and outerwear include style names like “Duffer,” “Pondskipper,” and “Choke.”
Crafted from Quagmire’s exclusive, environmentally-friendly “Gud ‘N Dri” fabric, the line’s polos are available in several textures including pique, interlock and a cotton slub. The 2010 collection also includes a new “Recycled Honeycomb” 100 percent polyester cloth.
Performance enhancing characteristics of the Gud ‘N Dri family include breathability, durability, fast-drying properties, UV protection and antimicrobials to keep the wearer cool and comfortable. The pieces are soft, static-free and wrinkle- and piling-resistant. For bottoms, Quagmire has introduced a woven-nylon, seersucker plaid and cotton stripe, among other fabrications.
“Quagmire’s look is about being comfortable and relaxed,” says co-founder Geoff Tait. “We’ve designed our men’s clothing to fit our customer’s lifestyle. Whether it’s hanging out with the guys at the bar Friday night, golfing on Saturday or hitting the beach — the pieces are easy and look great.”
Available in sizes S-XXL and 28-40, the 2010 collection includes more than 30 pieces, plus belts and hats to complete any outfit.
Worn by both Hollywood celebrities and Tour professionals, the brand’s “Not Fit for the Fairway,” slogan stresses that golfers don’t have to be low handicappers to have fun and look great — on and off the course. Retailing from $65 for some tops to $79 for select outwear, the new collection is outlined in a 52-page catalog currently available for retailers and media members.
Sold throughout North America, Quagmire can be found at prestigious on-course shops, clubs and resorts including Olympic Golf and the Ritz-Carlton Orlando, Ka’anapali Golf Resort, the Four Seasons Resort Great Exuma at Emerald Bay, Angus Glen, Glen Abbey and Sporting Life in Toronto. The brand can be purchased online at www.fairwaystyles.com.
For more information: www.quagmiregolf.com, 416.785.1099.
About Quagmire
Quagmire is a member of Green Grass One and available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf, the four-year-old brand recently expanded into the United States following a successful debut at the 2008 PGA Merchandise Show in Orlando, FL.
Along with PGA Tour pro and 2008 Canadian Open champion Chez Reavie, Quagmire sponsors Nicole Hage and Stephanie Louden on the LPGA Tour, Claudine Foong and Kristina Tucker on the Futures Tour, JC Deacon on the Canadian Tour and Brennan Webb on the Nationwide Tour, the Hank Haney International Junior Golf Academy and the Queens University of Charlotte NCAA men’s college golf team.
The company also offers custom apparel, and has provided special edition pieces to brands like, Coors and Coors Light USA. Keeping with its fun, youthful reputation, in 2009 the company partnered with the Coors/Maxim Golf experience, offering a free Quagmire gift with the purchase of every case of Coors Light in Canada (except Ontario).
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
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