(Fancourt, South Africa) — Rolex, (one of) the world’s leading manufacturer(s) of luxury watches, announced that it has extended their sponsorship with multiple Majors winner Gary Player to include the Gary Player Invitational presented by Coca-Cola, in South Africa later this year.
The deal will allow Rolex to leverage their brand identity in this fourth event of the international Gary Player Invitational Series.
The inclusion of Rolex as a partner is huge boost for the Gary Player Invitational in South Africa which is celebrating its 10th anniversary this November.
Arnaud Laborde, International Sponsorship Delegate Asia for Rolex said: “Rolex has been a strong symbol of performance and prestige for over a century and we are delighted to expand its long standing association with Gary Player.
“He is the embodiment of the values we uphold, including his dedication to the principles of excellence and his golfing accomplishments. Our involvement in the Gary Player Invitational also gives us a structure that allows us to promote broadly across the globe.”
Rolex’s association with South Africa’s Grand Slam champion and winner of 18 Majors (9 on the Regular Tour and 9 on the Seniors Tour) dates back to 1965 when Player won the US Open.
“We are excited to welcome Rolex back to our growing list of GPI partners, which now includes several high profile international brands,” said Marc Player, CEO, Black Knight International.
“We would like to thank Rolex for its ongoing support and we look forward to another lasting relationship ahead which I believe will benefit both parties. The GPI series is enjoying exciting times as our events continue to expand with each passing year.”
The Gary Player Invitational presented by Coca-Cola, will be staged at The Links, Fancourt in George, South Africa from 26-29 November 2009.
Contact:
Marc Tudhope, Managing Director, Black Knight International
E: marc@garyplayer.co.za or T: +27 21 671 5159
Jo Hone, GPI Event Director, Black Knight International
E: jo@garyplayer.co.za or T: +27 21 671 5159
Jen Fonseca, Program Director for The Player Foundation
E: jen@garyplayer.com or T: +1 561 624 0300
