Nearly 60% of the Plastic Wearing Cleat Field at the TOUR Championship Wore Softspikes Products; Black Widow® Tour® at Forefront of Banner Year for Softspikes and PrideSports
Brentwood, Tennessee, September 28, 2009 … Softspikes® golf cleats, the world’s best selling cleat, captured this weekend’s TOUR Championship with nearly 60% of the plastic wearing cleat field choosing to wear Softspikes brand cleats. The win culminated another dominating season on the PGA TOUR for Softspikes and PrideSports, as the brand averaged over 70% usage among players wearing plastic cleats.
Complementing Softspikes’ weekend success on TOUR, the Company also dominated the leaderboards at the Champions Tour’s SAS Championship, the Nationwide Tour’s WNB Classic and the LPGA’s CVS Pharmacy Challenge.
At the forefront of Softspikes’ success in 2009 was the launch of the Company’s first new cleat innovation in five years, the Black Widow® Tour®. The game’s first adjustable golf cleat, Black Widow® Tour® received rave reviews among players on all of the professional tours, while capturing several wins, including a PGA Championship victory and multiple top 10 finishes. 2009 also marked the debut of several new products in the Softspikes accessory arsenal that have enjoyed strong success among players at all levels. From the Golf Ball Alignment Tool™, the only tool that marks both sides of the ball, to the ClubGrip™, the first-ever golf “grip wrap” to enter the market, and which meets USGA specifications, to the golf green-saving Softspikes® Push Tool™, Softspikes now has a full-line of accessories that help make the game better for all golfers.
“This has been a truly stellar year for all of us here at PrideSports,” said John Hohman, VP of Marketing, PrideSports. “All of the hard work and dedication our staff put into launching all of our new products has really paid off and we will continue to work hard throughout the off season to create and launch more exciting new products for the upcoming year.”
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Stefanie Schiavello (stefanie@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
