(Vancouver, BC, Canada) — Popular activewear designer Linda Hipp and her company, LIJA, announce the premier of four vibrant golf and sportswear collections for Spring 2010 featuring bright, joyful color combinations and flirty, feminine styling.
Inspired by jubilation, the collections’ individual color stories draw on the fun and happiness this word evokes. Named Fabulous Flirtation, Glorious Gallivant, Lustful Leap and Daring Damsel, the groups offer bold hues and prints, as well as unique design details, including the creative use of buttons and stitching.
“This collection celebrates the warmer months with chic, modern pieces that can be paired effortlessly for a variety of looks,” says Hipp. “The goal is to inspire women to break away from the everyday with feminine, stylish selections that can transition easily from one activity to the next.”
A fusion of sport, leisure and fashion, the line’s array of tops, bottoms and accessories is designed to be mixed-and-matched, enabling women to play beautifully. Highlights of the Spring 2010 collections include two new fabrications — “Myth,” a comfortable technical fabric for tops, providing moisture wicking, quick-drying and UPF 20 protection; and “Vertical,” a durable, soft bottom fabric offering a pretty vertical pin-stripe detail and a subtle twist to a solid-colored knee short or skort.
Retailing from $65 for some tops to $125 for select outerwear, the collections are outlined in a new lookbook format, featuring several pages of lifestyle images to illustrate how LIJA is worn on and off the course. Currently available for retailers and media members, the catalog also includes a new two-page “Hipp Factor,” offering the designer’s styling insights and emphasizing the line’s versatility by showing how six individual pieces can be transformed into 10 distinct outfits.
LIJA is a staple in finer golf and non-golf retailers across North America, including world-renowned resorts and clubs like Riviera, Kiawah Island, The Greenbrier and Whistling Straits. The company’s clothing is worn by scores of women golf professionals worldwide, including LPGA Tour star Leta Lindley, the 2008 LIJA Tour Style Leaders Grand Prize winner, among others.
For more information, call 888.263.1191 or visit www.lijastyle.com.
About the Collections:
Fabulous Flirtation uses rich Pomegranate and Navy with Mocha, Paradise and Tulip accents to create a bold collection breaking into the spring’s vibrant colors. The Quattro Print in this collection stands out as modern and geometric, and the deep Navy base allows it to easily combine with any wardrobe.
29 pieces, ships January 1
Glorious Gallivant offers a charming combination of Palace, Olive and Sage followed by Blossom and White. This collection is highlighted in the designer’s “Hipp Factor,” providing commentary on how a few LIJA pieces can multiply into a complete wardrobe.
30 pieces, ships February 1
Lustful Leap stands out on its own with unique styling. Beautiful Hyacinth followed by Seneca and Creamsicle make the collection fun and feminine, with the right amount of classic and modern, perfect for the warming days of late Spring.
29 pieces, ships March 1
Daring Damsel combines the bright and bold of Atlantis, Shale and Aurora in a unique color story. Featuring the new “Vertical” fabric, with pin-stripe detailing, this is a collection for the daring fashionista’s and those young at heart.
30 pieces, ships April 1
About LIJA
LIJA is a market leader in fashion-forward styles featuring feminine and comfortable silhouettes inspired by the fusion of sport, leisure and fashion. The brand’s distinctive excellence is driven by LIJA’s passion, commitment and dedication to creating innovative designs.
Having received recognition within and outside the golf industry, LIJA has achieved significant organic annual sales growth. Enjoying a rapidly expanding sales force and account base in North America, LIJA recently began selling into the UK, Ireland, South Africa and UAE markets.
Recent recognition for the company includes:
* 2009 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
* 2009 Progressive Employer of Canada
* 2009 The Hackers Paradise Golfer’s Choice Award — Best Ladies Apparel
* 2008 Executive of the Year — Score Golf Magazine
* 2008 PROFIT W100 Rankings of Canada’s Top Women Entrepreneurs
* 2008 PGA Magazine — Resort Top Seller and Private Course Top Seller
* 2008 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
* 2007 “Business of the Year” — Richmond Chamber of Commerce
* 2006 Business in Vancouver “BC’s 50 Fastest-Growing Companies
Individually, Hipp has been named 2008 “Canadian Executive of the Year” by Score Golf, honored as a grant recipient of the Matinee Fashion Foundation Award, which recognizes and funds select Canadian designers, and voted a “40 Under 40” winner by Business in Vancouver.
An avid and highly-skilled golfer, Hipp struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity — and the chance to combine her passions for fashion, golf and business — Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a reputation as one of North America’s hottest sportswear designers.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
www.twitter.com/buffalocomm
www.buffalocommunications.com
