BEAVERTON, Ore. (October 9, 2009)- The new Nike Golf METHOD putter that has generated so much buzz and curiosity, particularly after having been used to win two major championship titles this summer, will be made available to consumers online in limited quantities beginning at 12:01 p.m. EST on Monday, November 2, 2009.
Consumers will be able to get a customized and personalized version of the winning Nike METHOD putter in their hands before its official launch on February 1, 2010, by being among the first limited number to order online at www.nikestore.com starting on November 2 until November 30, 2009 (or while the limited quantities are in stock). When ordering, consumers will experience first-class treatment starting with a Nike Concierge from Nike’s World Headquarters in Beaverton, Oregon.
The Nike Concierge will forward each consumer’s individual specifications, including lie angle and putter length to The OVEN, Nike Golf’s R&D facility in Fort Worth, Texas. The Nike OVEN is the location where the clubs are made for all of the Nike Golf athletes on Tour. Each custom putter will be carefully built by the same people who build clubs for the number one player in the world, Tiger Woods, as well as Paul Casey, Stewart Cink, Lucas Glover, Anthony Kim, Justin Leonard and Simon Dyson – all Nike athletes and all ranked within the top 50 in the world.
Here’s what the consumer will get with the special limited edition METHOD putter:
• Each putter will be carved with two initials or numerals provided by the consumer.
• Each putter will be made to the desired specifications of the consumer, including lie angle and putter length.
• The consumer will get special one-on-one attention from Nike’s Concierge including regular communication with a status report on development of their putter.
• The custom-made, one-of-a-kind METHOD putter will be shipped in a special box within three-weeks.
• The consumer will also receive a certificate signed by Tom Stites, Nike Golf’s Director of Club Creation and the actual club builder at The OVEN, who personally built the putter to the specifications ordered.
The Nike METHOD putter represents the emergence of yet another ground breaking innovation from Nike Golf’s R&D center at The OVEN. The Nike METHOD follows on the same game-changing trail blazed by square drivers and adjustable drivers, which were also created and developed at Nike Golf’s Fort Worth based facility.
Inspired by the philosophy of the “scientific method,” the OVEN’s team of designers and engineers combined steel and polymer in multiple ways before discovering the unique polymetal groove technology. The revolutionary and visibly distinctive polymetal groove technology is influential in generating forward roll almost immediately after impact for the kind of accuracy and consistency that is demanded by Tour professionals. While most traditional steel faced putters start the ball with backspin causing the ball to initially bounce a little higher, the Nike polymetal groove technology starts the ball with forward spin to minimize bounce and keep the putts on line.
Nike athletes Lucas Glover and Stewart Cink both used the METHOD putter to win the 2009 U.S. Open and OPEN Championship, respectively.
Nike Golf’s limited edition Nike METHOD Putters will be available for $499.00 in the 001 (blade model). Five models will be available at golf retail on February 1, 2010. Those models are:
Blades: METHOD 001, METHOD 002, METHOD 003, METHOD 004
Mallet: METHOD 005
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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our Web site at www.nikegolf.com. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Beth Gast – Nike Golf
503.532.8852
beth.gast@nike.com
Gretchen Wilhelm – Nike Golf
503.532.6236
gretchen.wilhelm@nike.com
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