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Softspikes® New PINS (Performance Insert System) & THiNTech Cleat for Adidas Golf Debuts with Victory at the PGA TOUR’s Justin Timberlake’s Shriners Hospital for Children Event

October 20, 2009

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Softspikes® Black Widow® Tour™ Enjoys Another Victory on the Nationwide Tour, Capturing the Miccosukee Championship

Brentwood, Tennessee, October 19, 2009 … PrideSports, maker of Softspikes® cleats, the #1 cleat brand on TOUR, today announced that the Company’s newest PINS and THiNTech cleat design for adidas Golf’s new TOUR360 4.0 golf shoes have debuted with a stellar victory on TOUR, capturing the PGA TOUR’s Justin Timberlake’s Shriners Hospital for Children event. In addition, 60% of the plastic cleat field at the event, including 25 of the top 38 finishers, also wore Softspikes brand cleats.

In related Tour news, Softspikes continued its field dominance with 81% of the top 30 players at the Nationwide Tour’s Miccosukee Championship all wearing Softspikes cleats, including the winner who donned the Company’s Black Widow® Tour™, golf’s first adjustable cleat. Further, 26 of the top 31 players at the Champions Tour’s Administaff Small Business Classic all wore Softspikes cleats.

“To have the new Performance Insert System (PINS) and, our new THiNTech cleat design for adidas debut on TOUR with a victory is truly amazing,” said John Hohman, VP of Marketing, PrideSports. “We expect this will be one of many victories to come for this new innovative cleat technology on the PGA TOUR, and across all of golf’s professional tours.”

PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.

Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Stefanie Schiavello (stefanie@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700

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