Carlsbad, Calif. (October 19, 2009) – TaylorMade-adidas Golf Tour Staff Professional Martin Laird completed a perfect launch week for the adidas Golf TOUR360 4.0 in Las Vegas, capturing the Justin Timberlake Shriners Hospitals for Children Open with a birdie on the third playoff hole to earn his first career PGA Tour victory on Sunday. The 26-year-old Scotsman closed a final-round 68 to earn his spot in the three-way playoff and sank an 11-foot birdie putt to take home an exciting win in the PGA Tour’s Fall Series.
“The launch of our new technical flagship – TOUR360 4.0 – signals the beginning of a new era in golf shoe performance – not just for tour athletes but for all golfers who expect more from their footwear,” said Dave Ortley, Senior Director of Global Footwear. “Six of eight adidas Golf athletes at The President’s Cup and sixteen of nineteen (including Laird) in Vegas chose to switch to the new shoe straight out of the box, the week they received them. This shift speaks volumes about TOUR360 4.0; the first shoe we’ve released with our breakthrough innovation for 2010, advanced THiNTech low-profile technology.”
Laird’s victory earned him a crucial two-year exemption on the PGA Tour and a coveted final spot in the World Golf Championship-HSBC Champions event in November. “I feel I have the best equipment and apparel in golf. I especially love my new TOUR360 4.0 golf shoes. I felt lower to the ground this week allowing me to go low and win in Las Vegas”, Laird said.
Designed for the avid golfer who seeks every competitive advantage, the TOUR360 4.0 combines next-generation innovations with tour-proven technologies built around delivering more stability and more consistent ball-striking. Understanding that stability, balance and footwork improve the closer you are to the ground, the adidas Golf footwear team worked closely with professional athletes around the world across all sports categories and created a revolutionary system 32% lower than conventional cleat systems.
“For many of the world’s best players, switching their shoe is as difficult as putting a new putter in the bag,” Ortley said. “They wear these shoes all day – every day, walking up to 40 miles and hitting thousands of balls each week. To see our athletes respond so positively to the new technology is validation that the direction adidas Golf Footwear has been heading with THiNTech is the right one. The TOUR360 4.0 is first, but our entire range of footwear products is set to feature this exclusive new technology in 2010.”
In Laird’s winning bag:
adidas Golf footwear: TOUR360 4.0
adidas Golf apparel: adidas Golf
TaylorMade Burner™ 10.5° driver
TaylorMade Tour Burner 17.5°
TaylorMade Tour Burner 19°
TaylorMade Tour Preferred™(3-PW)
TaylorMade Rossa Corza® Long Putter
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) orwww.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
adidas Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
