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Titleist To Participate In 2010 PGA Merchandise Show

October 21, 2009

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Fairhaven, MA (October 20, 2009) – Titleist announces its plans to participate in the 2010 PGA Merchandise Show to be held in Orlando, Florida, from January 28-30. Titleist also will participate in the Outdoor Demo Day at the Orange County National Golf Center on January 27.

“The PGA Merchandise Show continues to evolve in a positive direction by shifting the show’s emphasis to a more educational platform for its membership,” said Jerry Bellis, President, Titleist Golf Balls Worldwide. “We plan to build upon the success we enjoyed last year, where we were able to connect with and strengthen our relationship with our dedicated staff members and golf shop partners.”

In addition to exhibiting its exciting new products across every equipment category on the show floor, plans are in place to present a new Titleist Experience to open the 2010 PGA Merchandise Show. In addition, Titleist will once again host a variety of seminars featuring keynote speakers throughout the course of the show.

“We are delighted that Titleist is joining us at the 57th PGA Merchandise Show for the largest annual gathering of PGA Professionals,” said Jim Remy, President of The PGA of America. “Titleist has been a loyal friend to PGA Professionals for many years and The PGA of America looks forward to helping them further connect our members to the Titleist brand.”

Titleist is a Platinum Sponsor and a significant supporter of PGA members through its sponsorships of the Section PGA Professional Championships, the PGA Professional National Championship, education initiatives, personal use equipment and staff programs. Titleist is also a substantial contributor to and Founding Partner of the Golf Retirement PlusTM.

Titleist, FootJoy and Cobra Golf comprise the Acushnet Company, the golf business of Fortune Brands (NYSE: FO). For more information, please contact Joe Gomes, Director of Communications (508.979.3211) or visit us online at www.titleist.com.

For additional information from the PGA of America, please contact Jamie Carbone, Director of Public Relations (561.624.8446) at jcarbone@pgahq.com or visit online at www.pga.com.

For additional information on the PGA Merchandise Show, please contact Sherry Major, Public/Media Relations Consultant (716.662.3855) at smajor@reedexpo.com or visit online at www.pgashow.com.

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