Nike Golf Introduces CRUSH

BEAVERTON, Ore. (October 20, 2009) – Nike Golf has designed a new golf ball that provides explosive distance and powerful precision, and it has a name that is symbolic of its performance. The new Nike CRUSH ball is designed for golfers who are motivated by out driving everyone in their foursome and then owning their bragging rights.

Aiding golfers to “crush” the ball, the Nike CRUSH combines a softer compression core, optimized cover design and new DMC Coating® to reduce unwanted side-spin and maximize ball velocity for straighter, longer distance. The larger and softer, high energy core provides high velocity and delivers unrivaled feel. The Directional Micro-Composite Coating or DMC Coating® is the first of its kind; a smart coating that is designed to lower spin for driver shots that would normally slice or hook.

“I believe we’ve done a great job designing a longer and straighter golf ball for a wide range of swing speeds at a mid-tier price, “said Rock Ishii, Director of Product Development for Nike Golf balls. “CRUSH is a natural fit for those who love the game and want to continue to evolve as better golfers.”

Optimized for driver head speeds of 80-95 mph, the newly designed thin, two-piece ionomer blend cover enhances greenside feel and playability while increasing ball speed and maximizing distance off the tee. The Nike CRUSH features a 312-dimple design that produces lift for longer carry and consistent ball flight.

Availability: November 1, 2009

MSRP: $30.00

Construction: 2-piece

Compression: 63

Dimple Pattern: 312

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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our Web site at www.nikegolf.com . To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter . For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.

Contact:
Beth Gast – Nike Golf
503.532.8852
beth.gast@nike.com

Gretchen Wilhelm – Nike Golf
503.532.6236
gretchen.wilhelm@nike.com