Brentwood, Tennessee, October 26, 2009 … In conjunction with the debut of adidas Golf’s revolutionary new TOUR360 4.0 golf shoe, PrideSports, maker of Softspikes® cleats, the #1 cleat brand on TOUR, has announced that the Company’s proprietary PINS technology (Performance Insert System), an innovative golf cleat insert system, will serve as original equipment in the new shoe line.
PrideSports has also announced that it will introduce an aftermarket version of its highly successful Pulsar® cleat, the #1 Cleat on Tour, designed specifically for the adidas Golf TOUR360 4.0 shoe.
“PrideSports is extremely excited to work with adidas Golf in developing the innovative PINS system to serve as original equipment in the TOUR360 4.0 golf shoe line,” said John Hohman, Vice President of Marketing, PrideSports. “We are equally excited to support this new shoe line with an aftermarket cleat introduction that will greatly enhance our existing portfolio of products that today stands as the best selling cleat line in the world.”
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Stefanie Schiavello (stefanie@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
