Montreal, Quebec — Sunice®, the leading brand in performance outerwear, is proud to announce the hiring of 27 veteran golf sales representatives.
In keeping with Sunice’s targeted distribution strategy, this seasoned group of sales reps is widely respected by PGA Professionals in better green-grass shops across the United States.
“We are very proud to bring this select group of experienced individuals aboard the Sunice sales team,” says Mark Fletcher, President of Sunice®. “This sales team is the most well-versed in the business in terms of their complete knowledge of all aspects of technical outerwear, which is, of course, what Sunice® is all about.”
Sunice’s new sales team includes a broad core of former outerwear sales specialists. Each sales rep is trained specifically about the technology of GORE-TEX®, X-Static® and FlexVent®, three of Sunice’s market-leading fabric partners and technologies.
The new team is eager to sell the new 2010 Sunice® Outerwear Collection, which showcases golfwear that embodies the perfect fusion of science and fashion-forward style. Highlighting Sunice’s exciting 2010 Hurricane men’s outerwear collection is the new Ultimate Jacket V2.
Hurricane is part of the 2010 Sunice® Shells collection, which represents the essence of the Sunice® brand. Sunice’s® unique mastery of innovative fabrics and refined manufacturing techniques through the years has led to the development of the nation’s most trusted and respected men’s and women’s golf outerwear collection. The Sunice® Shells collection is specifically designed so golfers can embrace the game’s challenges in all weather conditions.
“I am excited about the quality of the sales team we have assembled”, states Howie Ellis, Executive VP for Sunice. “Each has extensive experience partnering with better green grass shops and servicing the technical outerwear category within their territory. As a team, our sales force mirrors the ‘best-in-class’ brand position of Sunice outerwear.”
Committed to delivering top-quality actionwear, Sunice is owned by The Fletcher Leisure Group of Canada. Sunice is a performance-enhancing golf and ski outerwear brand that uses advanced technologies, fabrics, and manufacturing methods.
Sunice®, a longtime expert and leader in the technical outerwear industry, is dedicated to a unique concept of science and style. This is done by creating innovative design, using durable construction, and blending fashion forward styling while using the latest in technical specialty fabrics.
Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada and the United States.
Contact:
Mary Beth Lacy at:
Email: mb@mblacy.com
Phone: (760) 346-6942
