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New Graphite Project X Debuts with Win at Volvo World Match Play

November 3, 2009

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MEMPHIS, Tenn. – The all-new graphite Project X shaft knows how to make an entrance. On the very day it became available for consumers worldwide, the Project X driver shaft delivered an inspiring victory at the highly revered Volvo World Match Play Championship at Finca Cortesin GC in Spain.

With the new Project X shaft in his driver, the Volvo World Match Play champion played 126 holes in four days and was crowned as the youngest winner in the event’s prestigious 45-year history. The win boosts the champion to a career-best 17th in the World Rankings.

“The new Project X shaft is precision engineered to deliver exceptional distance and pinpoint accuracy, and we could not have asked for a stronger debut than a great victory at the Volvo World Match Play,” says Bob Montgomery, manager of tour operations for True Temper. “Building on the overwhelming success of Project X irons, our engineers have spent the past two years developing the new Project X shaft. The result is superior cross-sectional stability and a spin-reducing tip that delivers longer carry, increased rollout and an exact trajectory.”

The new high-performance Project X design is available in a driver and hybrid shaft that incorporates eight different premium composite materials and five of the most advanced fiber types in the world. The shaft has already created a buzz on the pro tours worldwide with multiple victories.

The graphite Project X shaft features Zonal Design Theory (ZDT) with three distinct zones utilizing unique and separate technologies to optimize performance in the butt, mid and tip sections. In addition, the new graphite Project X shaft provides optimized launch profiles by matching frequency to specific weight, torque and ball flight for maximum player performance.

For more information on Project X shafts visit or find Project X on Twitter at http://twitter.com/ProjectXGolf and Facebook at http://facebook.pxshaft.com.

The leading manufacturer of golf shafts in the world, True Temper Sports is consistently the number one shaft on all professional tours globally. The company markets a complete line of shafts under the True Temper®, Grafalloy® and Project X® shaft brands, and sells these brands in more than 30 countries throughout the world. True Temper Sports is proudly represented by more than 800 individuals in ten facilities located in the United States, Europe, Japan, China and Australia. For more information, visit www.truetemper.com

Contact:
John Meng
Meng & Associates Inc.
“Marketing That’s Custom Fit”
P. 512.331.8600 F. 512.331.8601
www.mengassociates.com

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