New MID-WEIGHT Series Purchase Program Spurs Rapid Sales Increases Nationwide
(RIDGEFIELD, CT) – Boccieri Golf confirms that its renowned Heavy Putter has doubled market share over the past 12 months, with sales fueled by the recent announcement of the MID-WEIGHT Series purchase program, resulting in a 23-percent month-to-month market share increase for the brand in September.
Challenging the industry trend of declining equipment sales, September represented one of the highest monthly sales periods to date for the Heavy Putter. This continues the levels of rapid adoption by discerning consumers and professionals nationwide which began immediately after the MID-WEIGHT Series was introduced early this year.
“We are confident that our market share will continue to increase as our products are ideal for customers looking for performance and value in this economy,” says Stephen Boccieri, President and CEO of Boccieri Golf. “We’re looking forward to a stellar holiday season at retail, as was predicted by our consumer testing which showed 7 out of 10 golfers preferred the MID-WEIGHT Series to what was currently in their bags.”
Premiering late this summer, the MID-WEIGHT Series purchase program made these distinctive putters more affordable to all demographics. It leveraged increased production volume and significant economies-of-scale in the manufacturing process with no compromise in product quality. This momentum allowed the company to maintain retailer margins while passing savings on to consumers by pricing MID-WEIGHT models at $119.95 (previously $169.95).
With a total weight of 750 grams, the MID-WEIGHT Series is lighter than previous Heavy Putter models yet heavier than traditional offerings. It is available in a five classic designs offered in a rich black “PVD” or silver satin finish, and features Boccieri Golf’s innovative system of added weight in the head and grip. This causes the body to engage its larger muscles for a consistent swing path, uniform pace, precise distance and directional control, tightening end-over-end golf ball roll.
Not just a retail phenomenon, Heavy Putter users have recorded victories on the PGA, European, Champions, Asian, Nationwide and Canadian Tours. The company’s popular MID-WEIGHT Series was used by John Daly during his best professional outing in five years – a runner-up finish at the BMW Italian Open earlier this season.
MID-WEIGHT Series models include:
CX2 – Classic blade design that is face balanced; plumbers-neck hosel with a full shaft offset.
H1/H3 – Medium-size face balanced mallet; high MOI rating for forgiveness on off-center hits. Features a thin face to improve feel at impact; available in both heel (H3) with a double bend with half shaft offset and center-shafted (H1) models with a striking parabola channel alignment aid with a single long site line.
J2 – Deeper flanged blade offers the forgiveness of a mallet with a sleek top-line; face balanced with a plumbers-neck hosel with a full shaft offset.
K4 – Classic “toe-droop” blade with thin top line; short slant neck hosel with half-shaft offset.
L3 – Traditional small face balanced mallet; heel shafted double-bend half-shaft offset, a unique three-line alignment system, center top line and two lower lines frame the ball, while thin-face design promotes crisper feel at impact, improves MOI.
About the Heavy Putter
Heavy Putter is carried in all 50 states and more than 35 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide and since its 2005 introduction, has captured victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours.
The Heavy Putter Original, Matte and Deep Face Series models, which spawned a global following, each incorporates the company’s pioneering weighting technology, including a 475-gram head (conventional heads are 330 to 350 grams) and a 250-gram weight installed in the grip end, producing a balance point 75 percent higher than conventional putters.
Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com.
Contact:
Jen Voss
Buffalo Communications
703.268.9200
jvoss@buffalocommunications.com
Bill Feidler
703.891.3339
bfeidler@buffalocommunications.com
www.buffalocommunications.com
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