Sanford, FL – RIFE Putters announced the introduction of two new putters, the 460 Mid Blade and the 400 Mid Mallet, which offer the same patented RollGrooveTM Technology that has made them the #1 Putter on The Champions Tour for the past two years, but at a new lower price point. These putters were inspired by two of Guerin Rife’s original Tour designs from back in the year 2000, when Mr. Rife first introduced his putters on the PGA Tour. Incorporating the same technology and design that has made RIFE one of the most popular putters on Tour, these two new additions will retail at a remarkably low $99.80 price point.
460 Mid Blade
The 460 Mid Blade combines the original Tour blade and Pro Blade in what is now a heel-shafted cavity blade without a hosel. The 460 Mid Blade has a thinner anser style look. The extreme heel toe weighting provides excellent forgiveness and the classic square look makes it the perfect “entry level” model in RIFE’s product lineup. Even at this lower price point, it still features RIFE’s patented RollGrooveTM Technology which promotes the truest no skid roll in golf. Despite its affordable price there are still several players using this model on Tour. Price: $99.80
400 Mid Mallet
The 400 Mid Mallet is a compact cavity back mallet that is symmetrical on both the heel and toe to create a very symmetrical mallet. The neck has been eliminated to save weight, and when combined with the large rear cavity and scalloped rear flange, the heel-toe effect is maximized and greatly enlarges the sweet spot. Like all Rife putters the 400 Mid Mallet features RIFE’s patented RollGroove Technology. Price: $99.80
“It’s always exciting to launch a new line,” said Matt Molloy, President of Rife Putters. “To see all the research and hard work come together like this is very rewarding. This year we have something new for the consumer. We priced the 460 Mid Blade and the 400 Mid Mallet at a very reasonable $99.80 to introduce RIFE’s technology to as broad an audience as possible.”
About Rife Putters
RIFE Putters, LLC is the true innovator behind horizontal grooved face putter technology with a patent on specifically sized grooves since 1997. These precisely spaced grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll. Guerin Rife states, “just as grooves in irons help control spin so do grooves in a putter face.” Other companies are now trying to imitate this patented technology but the spacing of the grooves is the true key to the gripping and lifting effect of grooved face putter technology. Horizontal RollGroove™ faced putters create the truest “no skid” roll in golf no matter where you hit the ball on the putter face.
For more information on RIFE Putters or their product lineup for 2009 visit their website at www.rifeputters.com.
Media members interested in testing a RIFE putter for an editorial review should contact: Joe Wieczorek: joe@themediagroupinc.com of The Media Group, Inc. at (847) 956-9090.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
