Burr Ridge, Illinois, November 10, 2009 – Fore! Reservations, the leading provider of golf course management and marketing software, announced the launch of a new Marketing Services Division within its company. The Marketing Services Division was created to provide marketing assistance to its software users and in doing so help golf courses maximize their revenue potential. While courses are reducing costs and personnel in these current economic conditions, Fore! Reservations realized the need for golf courses to streamline their marketing efforts with an affordable solution that works.
“We’re very excited to offer this new service to our customers,” CEO and Founder Harry Ipema states. “We believe in providing state of the art solutions, at affordable prices; this is what our company was founded on and the Marketing Services Division fits in well with our philosophy. Our marketing team can help our customers with their marketing efforts and ensure their utilization of the software is at its highest potential; turning the system into a ‘money-making’ machine.”
A variety of marketing services are available for Fore! Reservations facilities including the setup and support of the new Fore! Marketing product, development of an e-mail marketing program, implementation of all revenue-generating features in the software, as well as full-scaled account management services offered with the Fore! Reservations Marketing Assistance Program.
The Marketing Assistance Program, launched as a pilot program during the 2009 season, was created to determine if the Fore! Reservations model of marketing best practices could have a positive impact on a course’s bottom line. The program’s objectives were to grow a course’s customer database, leverage the grown database through an effective e-mail marketing program, increase Internet rounds, and generate revenue with the Fore! Marketing product.
On average, golf course customer databases grew by 50%, Internet rounds increased by 157%, and nearly $10,000 was generated in revenue from the automated Fore! Marketing Birthday and Defector e-mail campaigns. Branded e-mails professionally designed by the Fore! Reservations marketing team were sent out on behalf of golf course clients to promote special offers and events at the course to targeted customer groups; resulting in increased website traffic as well as rounds and revenue.
“The Marketing Assistance Program has been a huge success and we’re excited to expand this service to our entire customer base,” says Director of Marketing Scott Merchant. “The positive results have shown that by implementing our marketing best practices and working with one of our experts, courses can have a competitive advantage in today’s challenging market.”
The Marketing Services Division provides golf course operators with helpful guidance, industry knowledge, creative talent, and dedicated manpower to execute marketing initiatives. It also serves to help Fore! Reservations users maximize their software utilization – specifically the revenue-generating features and e-mail marketing components.
Fore! Reservations is the only e-mail marketing software in the industry that automates a course’s e-mail marketing program, integrates with the tee sheet and point-of-sale systems to facilitate targeted messages based on customer playing and purchase trends, and enables real-time tracking of financial results. This cutting edge marketing technology happens seamlessly with little interaction from the golf course operator, redefining how a golf course markets itself; making it more powerful and less demanding than ever before. Combined with the Fore! Reservations system, our marketing professionals can help implement a golf course’s marketing strategy and put them in the best position to succeed.
“Our goal as a company is to help an industry, one course at a time. The Marketing Services Division fits right in with this goal and is an important initiative at Fore! Reservations,” Ipema concludes. “We believe our technology and our services can play a role in helping our customers become better marketers and more successful business operators.”
For additional information about Fore! Reservations and the Marketing Services Division please visit www.forereservations.com.
About Fore! Reservations
Fore! Reservations, established in 1995, is the leading provider of golf course management and marketing software. Its software provides courses with an easy-to-use Tee Time Reservation System, Integrated Online Tee Times, E-mail Marketing tools, a sophisticated Customer Database Management, a powerful Point-of-Sale system, and unrivaled Customer Service. With over 1,800 golf course installations represented by every state in the U.S. and numerous installations in Canada, it is the number one selling tee sheet in the golf industry. Fore! Reservations is a privately held company with offices in Burr Ridge and Wheaton, Illinois.
Contact:
Erin Kopecky
630-789-9705, x.102
kopecky@teeitup.com
