For Immediate Release
November 11, 2009
JUPITER, Fla. – Strategic Shaft Technologies, L.C. announced today that novogolf (www.novogolf.com), based in Tappan, N.Y., is its latest licensee to upgrade to its new automated PURE SPECS® shaft alignment system.
“In addition to its golf retail and driving range operation, novogolf has enjoyed a reputation of being one of the nation’s leading custom clubfitters,” said Gary Sheppard, Director of Global Business Development for SST. “Since installing our manual SST system in early 2008, their custom club business has had tremendous growth. Our new automated system will provide novogolf the ability to PURE all of their custom clubs and analyze additional shaft performance characteristics previously unavailable on the manual system.”
Novogolf is the only 300+ yard outdoor fitting center in the tri-state area (New York, New Jersey and Connecticut) to offer the most popular PGA-endorsed and utilized technologies such as Trackman, Sam Putt Lab and SST PURE shaft alignment. The company’s fitting program and custom clubs have been featured in the Wall Street Journal, Wall Street Journal Online, Bloomberg TV, CNBC, Golf Range Magazine and many other golf periodicals.
“We’re really pleased with our relationship with SST,” says William Cho, owner of novogolf. “We fit and build clubs for touring pros, top amateurs and all levels of golf enthusiasts. PURE technology enables us to identify and orient any shaft to the most stable playing position for absolute consistency and accuracy. On our Trackman ball flight monitor we’ve noted dispersion decreases by as much as 40-50 percent. The positive feedback that we’ve received from our customers over the past year and a half has been tremendous as they are thrilled with improved distances and accuracy. We have the best shafts in the world with the most sophisticated composites and engineering and even those shafts benefit dramatically from the PUREing process. Personally, I cannot imagine building a set of high performance clubs without SST PURE technology.”
With more than 17 successful years in business, novogolf has been distinguished as being among the Top 25 Pro Shops in America, Top 100 Golf Centers in America and Top 50 PGA Instructors in America. In addition to the SST PURE technology, novogolf facilities in New York and New Jersey are both fully equipped with advanced custom fitting systems and hold certifications from Callaway, Cleveland, Cobra, Mizuno, Nike, Ping, Srixon, TaylorMade and Titleist. The novogolf staff includes three PGA, three LPGA, and eight KPGA (Korean PGA) professionals. In terms of custom clubs, novogolf offers renowned brands as Daiwa, Epon, Fourteen, Gauge, Honma, Maruman, Miura, Nakashima, S-Yard, Tour Edge Exotics, Wishon and many more.
The novogolf New Jersey location is one of the largest outdoor golf centers in the United States with 120 covered (double-decked) bays and approximately 40 grass tees on 25 acres. Currently offering 69 covered bays and 30 grass tees on 26 acres, Novogolf’s New York location will soon undergo a major renovation that will create a double-decked style range and temperature-controlled, state-of-the-art custom fitting center, complete with indoor ball and putter fittings and outdoor fittings for all other clubs, fully equipped with LCD Monitors, Trackman launch monitors, Sam Putt Lab Monitors, full service repair center, and much more. For more information on novogolf, visit www.novogolf.com.
“We’re very pleased to have one of our premier licensees upgrade to the new system,” says Dick Weiss, Managing Member of Strategic Shaft Technologies, L.C., and founder of the SST PURE shaft alignment process. “Novogolf is one of the best in the business and what we consider to be a proactive golf retailer that believes leading technology can make a difference and it provides them with a competitive advantage over other golf retail operations in their areas.”
The patented SST PURE® Shaft Alignment System currently is used by more than 200 professional golfers on the PGA, Champions and European Tours. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE SPECS® shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its SST PURE® orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves measurably. The process can be performed on existing clubs, new clubs or new shafts – steel or graphite – from all major manufacturers.
Novogolf is one of more than 60 licensed SST PURE distributors in the United States, Canada, Europe and Asia. Other golf facilities or custom clubmakers interested in offering SST PURE shaft alignment technology to their customers may contact Gary Sheppard at 817.966.0908 or gary@sstpure.com.
For more information on SST PURE® shaft alignment or to locate a licensee near you, call 877.254.4648 or visit www.sstpure.com.
Contact:
Gary Sheppard at 817.966.0908 or gary@sstpure.com
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