Already No. 1 Driver, TaylorMade Golf Company Produces an Iron Model that Tops
the Sales Charts in the U.S. for the First Time in Company History
Carlsbad, Calif. (November 10, 2009) – For the first time ever, a TaylorMade iron ranks No. 1 in sales in the United States, as the TaylorMade Burner became the top-selling iron model in June, according to Golf Datatech.*
Launched last January, Burner irons were developed differently than previous TaylorMade irons, with the long-irons, middle-irons and short-irons each created separately. The goal was to create easy-to-launch irons that deliver “meaningful distance,” defined as longer distance that’s consistent from club to club, so that every club is consistently longer than the club before it, and that the spaces in between each club are significant, even and predictable. Learn more about Burner irons.
“The way we design, produce and manufacture irons today is very different from how we did it in the past because what was impossible five years ago is now possible,” said Dr. Benoit Vincent, TaylorMade’s chief technical officer. “What we’ve learned through years of golf club innovation has helped us to understand how to design an iron that delivers a new level of performance versus what we could imagine five years ago.”
“The Burner’s success in the marketplace confirms that this is no ordinary iron,” said Harry Arnett, TaylorMade’s senior category director of clubs and balls. “It’s proof that we’re much more than a metalwood company, and that we know how to make great irons, too. And more and more players are discovering that we also make the best wedges, putters and balls. Through the bag, nobody makes better-performing products than TaylorMade.”
* According to Golf Datatech dollar and unit share reports.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
