Launch Of International “Wear In The World” Campaign
adidas Golf’s ClimaCool®, ClimaLite® and ClimaProof® Apparel will be Tested
on 31-Day Southern Hemisphere Leg that includes Bolivia, Argentina,
South Africa, Australia and U.S. Stops
Carlsbad, Calif. (November 16, 2009) – adidas Golf is launching a globetrotting “Wear In The World” golf adventure at some of the world’s most extreme golf courses to test apparel featuring ClimaCool®, powered by COOLMAX EXTREME, ClimaLite® and ClimaProof®. Canadian Lindsay Knowlton (handicap of 3) and American Josh Sullivan (handicap of 1) will play the most extreme courses in Death Valley, United States; Bolivia; Argentina; South Africa and Australia.
While in each region, Knowlton and Sullivan will also play a round of golf with adidas Tour Professionals such as Andres Romero and Nathan Green. They’ll also experience local cultures, teach golf to aborigines and participate in thrill-seeking adventures such as cage diving with sharks in South Africa and mountain biking through Bolivia’s “Death Road.”
Each day of their adventure will be documented with video and blog entries that’ll be promoted on the adidasgolf.com website as well as daily tweets and Facebook updates from Knowlton and Sullivan.
“Our intent with this program is to prove that adidas Golf apparel powered by COOLMAX® Extreme performance fabric stands up against the world’s most extreme golf conditions and allows golfers to perform at their best regardless of what Mother Nature throws at them,” said John Kawaja, executive vice president of adidas Golf. “The Tour players who wear our products have long-said they believe adidas Golf apparel provides a competitive advantage. Our mission here is to demonstrate that advantage in a really compelling way.”
A dramatic send off will take place on Thursday, November 19th in Carlsbad, California. The event will take place at the TaylorMade adidas Golf Headquarters. The launch will include shots of the golfers hitting a “Ceremonial Tandem First Drive” and interviews with Sullivan, Knowlton and adidas Golf executives.
“We are excited to be a part of this worldwide golf adventure with adidas Golf which extracts the highest level of performance from garments with ClimaCool®, ClimaLite® and ClimaProof® which are made with COOLMAX® Extreme performance fabric ,” says Julien Born, COOLMAX® brand, global director, Activewear and Outdoor Apparel.
The Southern Hemisphere journey will take Knowlton and Sullivan to the following exotic destinations in order as listed below:
Furnace Creek, CA. USA – The world’s lowest-elevation golf course at 214 ft below sea level, where they will wear ClimaCool® apparel
LaPaz Golf Club, Bolivia – The world’s highest-elevation golf course at 10,800 ft above sea level, where they will wear ClimaCool®, ClimaLite® and FORMOTION® apparel
Ushuaia, Argentina – The world’s southern-most 18-hole golf course, where they will be wearing ClimaCool®, ClimaLite® and FORMOTION® apparel
Walker Bay Golf Resort, South Africa – Africa’s southern-most golf course, where they will be wearing ClimaProof® and ClimaLite® apparel
Alice Springs, Australia – The world’s hottest golf course with temperatures in excess of 122 degrees, where they will be wearing ClimaCool® and FORMOTION® apparel
About the Technology
ClimaCool® – ClimaCool® is powered by 100% CoolMax® Extreme, a lightweight and highly breathable fabric that is one of the fastest drying fabrications on the market today. ClimaCool® also features mesh ventilation in critical heat zones, UPF 15+ protection, resists pilling, and is anti-microbial.
FORMOTION® – Sport-specific 3-dimensional engineering optimizes fit and comfort. Seam optimization/reduction mirrors muscle contours to eliminate restriction and irritation. Features mesh ventilation on back body for enhanced breathability and comfort. ClimaCool® with CoolMax Extreme® technology provides superior moisture management and breathability.
ClimaLite® – Plated hydrophilic technology wicks moisture away from the skin to a cotton face for quick evaporation to keep the athlete dry and comfortable.
ClimaProof® – All-weather protection engineered with highly weather-resistant fabrics provide protection from wind, rain and snow. Lightweight, soft fabrications result in a quieter, more comfortable garment. Offered in four levels of protection to battle specific weather conditions including: ClimaProof® Storm, ClimaProof® Rain, ClimaProof® Wind and ClimaProof® Wind Warm.
COOLMAX® fabric – The original moisture management fabric, helps move moisture away from the skin, helping keep people cool and comfortably dry. COOLMAX® Extreme performance fabrics are the highest level of COOLMAX® fabrics available, engineered and designed for the very serious sportsman and sportswoman when total focus on performance is key. To learn more about the COOLMAX® brand and family of COOLMAX® products, visit www.COOLMAXfabric.com.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, and www.ashworthgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of Ì¢?åÂ10.8 billion.
Contact:
adidas Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
For COOLMAX® Fabric press contact:
The Bromley Group
Nataly Blumberg(X17)/Karen Bromley(X14)
Tel: 212-696-1100
email: natalyb@bromley-group.com
