Award Winning Amphibian Towel and BrushPro Give Enthusiasts Performance Tools at Value Price Points To Enhance Their Game
FOR IMMEDIATE RELEASE
EMERALD HILLS, Calif. (November 19, 2009) – Appealing to golf enthusiasts looking for functionality and performance at solid price points, Frogger (www.froggergolf.com), a young company that designs and develops high quality, affordable golf accessories, saw steady growth of 1700 percent between 2007-2009. Frogger’s two flagship products, the BrushPro and Amphibian Towel, were named “Best New Product” at the PGA Merchandise Show in 2008 and 2009 respectively.
“Frogger has had two successful infomercials on TV for the past year, providing golf retailers a bright spot in an otherwise down economy,” noted Jeremiah Bohannon, founder of Frogger. “In addition, Frogger added Dick’s Sporting Goods, Golf Galaxy, PGA Superstores, and Golf Town in Canada to its distribution this year.”
“The Frogger product works well in our stores for a number of reasons,” said Joe Shepard, associate merchant at the PGA Merchandise Superstore. “The most important of which is that it is a quality product with a technology story. There is nothing else innovative in the towel or club cleaning brush categories. Secondly, the product lends itself to a retail environment. The vibrant color assortment allows us to create an attractive and eye-catching display that draws customers to the product.”
The Amphibian Towel is a versatile three-layered, square golf towel providing a wet/dry option for varying weather conditions and player needs. For dry days, the interior bamboo terry towel stays wet, while the exterior is dry. For rainy days, the bamboo terry interior functions as a dry towel while the exterior remains damp. A waterproof interior membrane prevents water leakage from one side to the other.
The BrushPro, designed to remove debris from the grooves of clubs, is a user-friendly retractable clubface brush with a combination of nylon and phosphorous bronze bristles, replaceable brush heads and a flip-out groove-scraper for shoes. ??
“Frogger has done extremely well despite hard economic times because we offer function, quality and performance at reasonable price points,” continued Bohannon. “Our products give golfing devotees easy to use tools for enhancing their game, clean clubs, clean golf balls, and clean shoe spikes. Frogger products are for the recreational golfer that is not only pursuing his passion, but also, looking to take his play to the next level. We offer sound innovative solutions that are resonating with consumers.”
ABOUT FROGGER: Frogger is a California based company that designs, develops, manufactures, markets and distributes high quality golf accessories. The company has launched two primary products, the BrushPro, a patented premium brush designed to clean club faces and shoe spikes, and the Amphibian Towel, a patent-pending towel designed to clean golf clubs while keeping golfers’ hands and grips dry. Both products were “Best New Product” award winners at the industry leading PGA Merchandise Show in 2008 and 2009. For more information, please visit http://www.froggergolf.com.
Contact:
Taryn Westerkamp, CGPR
Taryn@cgprpublicrelations.com
781-639-4924 x 115
