Elations sponsors concert and signs three-year marketing partnership with PGA Golf Shows
PALM BEACH GARDENS, Fla. – Kansas, one of America’s most successful progressive rock bands, will be the featured entertainment in a new “Elations Rocks the Joint” Concert at the 2010 PGA Merchandise Show. The complimentary industry concert will be held in the Orange County Convention Center in Orlando, Fla., Friday, January 29, 2010, at 6:00 p.m.
The concert is part of a comprehensive three-year marketing partnership agreement between PGA Golf Exhibitions and Elations, golf’s great-tasting drink supplement with glucosamine and chondroitin, contributing to healthier joints. Elations will sponsor an industry concert at the PGA Merchandise Show and an industry welcome reception at the PGA Fall Expo through 2012. Additionally, Elations will participate in each event’s exhibition, demonstration, tournament and presentation programs. The partnership also includes extensive marketing resources on site at each event and within PGA Golf Exhibitions publications, attendee communications and the events’ official web sites.
“We’re excited to bring Kansas to the PGA Merchandise Show and make a continued commitment to the sport,” said Steve Tebeau, who’s spearheaded this effort for the Elations team. “We are developing a strong connection with the golf community and we’re thrilled about the response that we’ve gotten from enthusiasts and pros alike. Simply put, Elations shares the common goal of playing golf longer, and painfree.”
In addition to the “Elations Rocks the Joint” Concert featuring Kansas at the 2010 PGA Merchandise Show, Elations will exhibit on the show floor (Booth #1107), January 28-30, participate in the Outdoor Demo Day on January 27 at Orange County National Golf Center and provide sampling opportunities at multiple Show locations.
“Our partnership with Elations exemplifies the myriad of valuable marketing tools within PGA Golf Exhibitions events that can be customized to a partner’s business goals,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “While the PGA Show brings value to Elations, Elations also is bringing great value to our events through their participation and attendee programs such as the exciting concert featuring Kansas at this year’s PGA Merchandise Show.”
About PGA Golf Exhibitions
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2010, influential golf manufacturers will exhibit; international leaders will address industry issues; timely education seminars and relevant best practices will be offered; new golf employment initiatives will be launched; and professional networking will build important relationships. More than 40,000 industry professionals from some 75 countries will source the newest golf merchandise from nearly 1,000 golf vendors within one million gross square feet of interactive exhibit space of the Orange County Convention Center, Jan. 28-30, 2010. For more information and to register to attend the 57th PGA Merchandise Show, visit www.pgashow.com.
For more than 20 years, the PGA Fall Expo has provided the industry with a second half of the season opportunity to reconnect, source merchandise, learn best practices and uncover trends influencing golf retail. Simultaneous to “Fashion Week” in Las Vegas and the MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®*, the PGA Fall Expo annually attracts some 4,000 international golf retailers to discover latest golf products and participate in education, professional development and networking events. For more information, visit www.pgaexpo.com.
The PGA Merchandise Show and PGA Fall Expo are organized in partnership with The PGA of America.
About Elations Liquid and Powder Sticks
With just one six pack of Elations, golfers can lose the soreness that keeps them from following through on a swing or playing with the stiffness that comes with age and over usage. According to a recent clinical study[1], newly-formulated Elations® drink supplement with increased boron delivers improved joint comfort in as little as six days – faster than any leading competitive product.
Elations’ new patent-pending formula still delivers the 1500mg glucosamine and 1200mg chondroitin that the National Institutes of Health (NIH) found improved joint comfort among moderate to severe osteoarthritis sufferers. New Elations also features 6mg of Boron and an improved taste including the NEW Black Cherry flavor.
For more information about samples, show specials or pre-orders for show pick-up, contact Samantha Schulte, 513.919.6019 samantha@InnerCircleGetIn.com. Learn more about the Elations drink at www.Elations.com.
[1] The study, conducted by Hill Top Research in October 2008 in Cincinnati, OH, was a double-blind, randomized, placebo-controlled study which tested at a 99% confidence level. The results demonstrated that Elations improved joint comfort in as little as six days, with many participants reporting improved comfort within three days.
About Kansas
“KANSAS”, the progressive rock powerhouse formed in early 70’s in Topeka, has been a driving force in contemporary music for over three decades and continues to expand on an already illustrious career of eight gold albums and two triple platinum albums. Appearing on the billboard charts for over 200 weeks throughout the 70’s and 80’s, Kansas is most widely recognized for their hits “Dust in the Wind” and “Carry on My Wayward Son” which was the #1 most played track on classic rock radio in 1997. Kansas recently released their latest DVD titled “There’s Know Place Like Home.”
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Elations: Samantha Schulte (513) 919-6019 samantha@InnerCircleGetIn.com