(TORONTO) – Toronto-based sportswear brand Dunning announces a new partnership with Trendygolf.com, an innovative e-tailer dedicated to bringing ground-breaking and trend-setting designer labels to the forefront of golf fashion both on and off the course.
Focusing on pieces showcasing leading-edge looks and Dunning’s proprietary technical fabric blends, Trendygolf.com carries an expansive range of the company’s new Tour Slim Fit Polos -featuring close-cut, vintage 60s inspired tailoring – as well as distinctive pieces like cotton-Coolmax seersucker shorts.
“We’ve always maintained a highly focused, green grass distribution strategy at marquee private clubs,” says company founder Ralph Dunning. “This has served us extremely well, but demand for our classic prep clothing is growing rapidly among younger guys. This new relationship allows us to reach the thousands of Trendygolf.com shoppers that don’t belong to country clubs but are seeking a fresh, new aesthetic.”
In addition to the carefully constructed product mix, the site also showcases a customized Dunning splash page that includes an interview with Zach Johnson, who is one of the scores of PGA Tour stars that compete in the brand.
“Our clientele is really excited about the Dunning line, especially the new streamlined tops that are dialed-in with popular trends,” says Adrienne Cass, Director of U.S. Operations for Trendygolf.com. “Dunning is a welcome addition to our ever increasing portfolio of fashionable golf apparel, and we are delighted to be associated with such a vibrant brand.”
Renowned for its premium-quality and authentic heritage, Dunning’s sportswear collection includes a broad selection of shirts, pants, shorts, sweaters, outerwear, thermal and compression pieces.
Showcasing proprietary technical blends, as well as fine wools and cottons, the company’s clothing can be paired to create an array of versatile and complimentary looks ideal for nearly every situation. Distinctively styled with clean lines, proper fits and a refined color palette, they speak directly to the traditions and heritage discerning gentlemen have embraced for decades.
For more information, please visit www.dunningsportswear.com or call 800.955.6528
About Dunning
Fueled by both an athletic and authentic country club heritage, Dunning Sportswear is built on premium quality, clean silhouettes and classic colors.
Featuring the finest quality fabrics and a complete consistency of fit, Dunning garments are born from two decades on the leading-edge of technical apparel design combined with a family tradition of classic British tailoring.
This unique background and unrivalled commitment to producing well-made clothing is expressed in two distinct fabric stories – proprietary performance and traditional materials such as luxurious cotton and wool.
Offering pieces in both categories for each season’s collection, Dunning is devoted to crafting truly versatile menswear staples that are ideal for business, casual, athletic and leisure outings.
Dunning was founded by Toronto native and lifelong athlete Ralph Dunning. A road rider and IRONMAN competitor, Dunning first garnered widespread acclaim in the 1990s for his Rip n’ Hammer line of premium technical clothing for triathletes and cyclists. He also drew praise for work on behalf of some of the world’s largest and most authentic sports brands, including Saucony, GT Bicycles and Cervelo.
Partnering with only the best mills and manufacturing using ISO 9001 facilities allows Dunning to provide discerning consumers with a complete quality assurance. The company also engineers its technical fabrics from the yarn up, meaning performance is built-in and won’t wash- or wear-out after repeated use.
About Trendygolf.com
Trendygolf.com was created through the belief that not all golfers are indifferent to fashion and trends. At the turn of the 21st Century the game became cool, with fashion houses entering the fairways once more. Overnight golf was back, sexy, cool and attracting more youthful people to the game. Golf was always a game played by old men, but today it is a sport, filled with professional athletes and physically fit amateurs. Designer brands see the worth in being associated with such an elitist game, as many of these new golfers are familiar with the off course apparel of these designers.
From its conception, the e-tailer has been aimed at the golf apparel market from a different angle; not only would we launch with the most desirable fashion brands but the solely online format fits the busy and technical lifestyle of the customer. The concept website is trusted to be best the place to buy the best golf fashion without worrying about competition or price, store hours, or that your competition will have the same look.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
twitter.com/buffalocomm
www.buffalocommunications.com
