Leading Retailer’s Innovative Online Initiative Engages Twitter, Facebook Users
(TORONTO) – Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices at 46 locations coast to coast – announces the launch of its “12 Tweets of Christmas,” an innovative, new social media program offering its Twitter and Facebook followers exclusive specials beginning Dec. 4.
For 12 consecutive days this holiday season, Golf Town will feature daily, limited-quantity offers via two of the internet’s most popular social networking sites. Posted only to the retailer’s Twitter feed and Facebook fan page, the online specials will provide consumers with extraordinary bargains on a wide range of golf equipment, apparel and accessories.
Marking Golf Town’s most aggressive social media initiative to date, the “12 Tweets of Christmas” will link to the company’s website, where followers can take advantage of the exclusive offers, including free UPS ground shipping.
“This unique social media campaign rewards some of Golf Town’s most dedicated shoppers with promotions only available via Twitter and Facebook this season,” says Stephen Bebis, President and CEO. “By recognizing these popular communication channels, we continue to celebrate our 10th anniversary in a manner that truly adds value to our customer relationships.”
To follow Golf Town via Twitter or become a fan on Facebook, visit http://twitter.com/golftown and www.facebook.com, respectively.
Golf Town offers an unbeatable selection of clubs, bags, balls, apparel, footwear, accessories, gifts, logo merchandise, promotional services and more. This includes the world’s leading golf brands, such as Adams, Ashworth, Bridgestone, Callaway Golf, Cleveland Golf, Cobra, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, LaCoste, Liz Claiborne, LIJA, Mizuno, Never Compromise, Nike Golf, Odyssey, Ogio, Paradise, Ping, Srixon, Sun Mountain, TaylorMade adidas Golf, Titleist and Wilson.
For more information, please visit: http://www.golftown.com.
About Golf Town
Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 46 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.
A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.
The retailer has also established Canada’s leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly drawing; timely e-newsletters; members-only special offers on equipment, accessories, golf lessons, in-store events; and more.
Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.
Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.
Contact:
Kevin Satz
Buffalo Communications
703.891.3394
ksatz@buffalocommunications.com
