(FORT WORTH, TX) – UST Mamiya – maker of superiorly-designed and technologically-advanced graphite golf-club shafts resulting in better scores for amateurs and top professionals – has retained Buffalo Communications to provide publicity and media-relations services.
Buffalo will develop and execute a multi-platform promotional campaign to consistently highlight UST Mamiya and its product lines in golf-exclusive, general and niche media nationally and regionally.
“UST Mamiya commits an industry-high amount of resources in development of the highest quality, best performing graphite shafts in the market,” says Gene Simpson, COO of UST Mamiya. “Buffalo Communications will share stories about golfers consistently hitting straighter and longer shots with UST Mamiya shafts.”
“Golfers are switching to and playing better with proven UST Mamiya shafts,” says Rich Katz, Managing Director of Buffalo. “This is why the brand has been such a strong performer for almost 20 years.”
Stewart Cink, a long-time user of UST Mamiya shafts, won the 2009 British Open playing Proforce AXIVCore Tour Red shafts in his driver and three-wood. Cink also plays the company’s ATTAS shaft in his five-wood.
Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.
UST Mamiya produces 35 shaft models within the ATTAS and Proforce product lines:
* ATTAS – Introduced in Japan in early 2009 and in North America last month, this premium shaft was immediately adopted by Tour players globally. Innovatively engineered with smooth-bending properties throughout the shaft’s constant taper design, more energy is transferred to the ball for instant feedback with greater distance. Ultra-thin carbon fibers optimize feel and allow the shaft to maintain its shape for consistent, accurate shots. ATTAS is distinguished by its tri-color look, notably its atomic orange.
* Proforce – Famous for its bright gold color and contributing to multiple major-tournament victories, Proforce shafts have been UST Mamiya’s flagship since winning the 1999 Masters. The V2 incorporates the company’s original “tip technology,” masterfully balancing torque, weight, spin and launch angle for extraordinary power off the tee. The latest in the Proforce series, the AXIVCore features four-axis material promoting stability, control and ease of swing for increased ball speed.
About UST Mamiya
Since 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) and its parent company, Mamiya-OP (Japan), combined operations, including research, development, production and materials-sourcing talents. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, Taylor Made, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine’s “Top 100” and at Golf Digest’s “America’s 100 Greatest Golf Courses.”
For more information: www.ustmamiya.com, 817.267.2219.
About Buffalo Communications
Vienna, Virginia-based Buffalo Communications – a division of golf-course owner-operator Billy Casper Golf – is a global, golf-lifestyle public relations, branding and marketing-communications firm. Buffalo employs its extensive, longstanding and strong network of media and industry contacts to sharply raise awareness, popularity and revenues of clients which include many of the top golf and lifestyle brands worldwide.
For more information: www.buffalocommunications.com, 703.761.1444.
Contact:
Bill Feidler
703.891.3339
bfeidler@buffalocommunications.com
www.buffalocommunications.com
twitter.com/buffalocomm
