Travel and sports communications agency to lead all public and media relations efforts
CHICAGO, Dec. 7, 2009 – Harbor Shores, a new beach and golf resort community in St. Joseph and Benton Harbor, Mich., announced today the retention of KemperLesnik as its public relations agency of record to handle all public and media relations initiatives for the resort property.
With more than 500 acres, Harbor Shores is the last, largest stretch of developable land along the shores of Lake Michigan. Featuring an 18-hole, public Jack Nicklaus Signature Golf Course, Harbor Shores will enhance and beautify the already popular vacation and second-home destination of St. Joseph and Benton Harbor. Harbor Shores will include nearly 800 residential units, boutique hotel and spa, conference center, a marina village, deep water marinas, new shops and restaurants, recreational trails and much more.
“KemperLesnik is the right partner to join the Harbor Shores team,” said Harbor Shores Director of Marketing Ron Eng. “The agency team’s significant experience in the travel, tourism, real estate and golf industries will be a tremendous asset as we develop and launch a world-class resort destination in Southwest Michigan.”
Harbor Shores is an investment in the future of Southwest Michigan. The public/ private partnership of government, non-profit and corporate entities, created this resort development to serve as an enabler for systemic economic, environmental and social revitalization. The resort and residential community will restore beauty to Lake Michigan’s waterfront through the renewal of local public park space, the clean up of brownfields and the preservation of natural wetlands.
“Harbor Shores is an incredible resort development just 90 miles from Chicago,” said Amy Littleton, vice president of KemperLesnik. “Not only will the resort offer real-estate buyers the opportunity to own convenient vacation homes and play world-class golf, but it will also contribute to an unprecedented economic and environmental revitalization of the area. KemperLesnik is honored to assist the Harbor Shores team in this wonderful endeavor.”
KemperLesnik has been in the public relations and events business for more than 29 years, specializing in producing award-winning integrated communications programs and event experiences in real estate, sports, entertainment, financial services, insurance, technology and other industries. KemperLesnik is affiliated with KemperSports, a premier golf facility management company, which owns and operates golf properties throughout the U.S., Latin America and the Caribbean. The Northbrook, Ill.-based KemperSports currently manages The Golf Club at Harbor Shores.
The Golf Club at Harbor Shores, which opened 10 holes for preview play in the summer of 2009 and plans a grand opening for the summer of 2010, features a Jack Nicklaus Signature Golf Course championship layout, practice facilities and a full-service golf shop.
About the Harbor Shores Project
Harbor Shores is Lake Michigan’s first beach and golf resort community, just 90 minutes east of Chicago in Benton Harbor/St. Joseph, MI. The community’s central amenity is an 18-hole, public Jack Nicklaus Signature Golf Course that offers stunning views of Lake Michigan. The 500+ acre master-planned resort plans to feature a full calendar of events and world-class amenities, including a boutique hotel and spa, restaurants, shops, three deep-water marinas, miles of recreational trails and rivers, and acres of parks and green space. Harbor Shores will be home to nearly 800 residences, including charming cottages, custom homes, town homes and condominiums.
Harbor Shores, a non-profit developer, envisions the golf course and the resort community to be a catalyst to continue the revitalization of Southwest Michigan by retaining residents, boosting county-wide school enrollments, and creating new job opportunities. This visionary project is a public-private partnership and truly one of a kind in the country. For more information about Harbor Shores Resort, visit www.HarborShoresResort.com.
About KemperLesnik
KemperLesnik is an award-winning public relations, sports and events marketing agency. It has produced integrated communications programs and managed major national and international sports and lifestyle events for more than 29 years. For more information, visit www.kemperlesnik.com.
Contact:
B.R. Koehnemann
847.291.6740, br.koehnemann@kemperlesnik.com
