Consumer Demand on the Rise for ruletwentyone Back-Pocket Towel and Ball Cleaner
(SALT LAKE CITY) -rulegolf, a new company dedicated to introducing innovative and socially conscious golf tools has reported a 400% increase in sales just this quarter over combined sales-to-date with its ruletwentyone back-pocket towel and golf ball cleaner.
With new distribution at reputable outlets such as Baltusrol Golf Club- synonymous with championship golf, and new distribution partners in both Europe and Australia, the company is soaring to new heights. For these locations, a decision to carry ruletwentyone supports the notion that the company and its product have truly made an impact within the golf industry.
“We have seen tremendous success with the product from day one within our stores,” says Rachel Hisel, Buyer for Puetz Golf. “The style and convenience of the R21 is unparalleled in the way of towels,” she adds. “People are excited to see something different, and the affordable price makes it irresistible,” Hisel says.
ruletwentyone empowers avid golfers to focus on their putt or shot, rather than on cleaning their ball or club. With plenty of surface area, golfers can clean the ball with one hand while reading their line, or even clean their clubface while visualizing their approach shot. The eco-friendly bamboo terry stays wet for an entire round, meaning they’ll have a clean ball for clean rolls – all day long. While wet on one side, the soft-handed waterproof exterior keeps pockets dry. The stylish nature of the product enables it to stay within reach, tucking into a golfer’s back pocket just like a glove. The towel also has a level of social consciousness, as it is Made in the U.S.A. and affordable – with a price point of $10.
“Customers we’re talking with are so excited to have found our ‘new’ golf product to be an unexpected craze,” says Joe Borgenicht, CEO of rulegolf. “We’ve combined an element of surprise with social consciousness to offer a fresh gift idea,” he adds. Borgenicht says that ruletwentyone is not only for those who love golf, but also for those who love those who love golf. “Retailers are coming to us and placing orders because their customers are asking them for R21s,” he says.
In addition to increased consumer demand with the towel, there has also been great interest for the R21 towel as a tee prize or giveaway. ruletwentyone offers 9″ of exposed bamboo as printable surface area, ideal for tournaments and marketing for a brand, course or giveaway. ruletwentyone exposure is constant, as it is always viewable by more than just the end-user, hanging out of golfer’s back pockets.
rulegolf reports doubled sales of R21 in the second quarter, and has since quadrupled its sales in the fourth quarter. Four new colors were recently added to the rulecollection: ladypink, platinumsilver, turneryellow and trueblack. ruleclassics: rulered, purewhite and gunmetalblue are also available. Borgenicht intends to continue the evolution of rulegolf with new product lines in the near future.
To learn more about ruletwentyone, or to purchase online, visit: rulegolf.com or call: 866-584-7762.
For additional media information, including photos, samples and additional product information, contact Amy Yanda-Lee: amy@bohemepr.com, 303-325-3105.
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About rulegolf: rulegolf is dedicated to creating innovative golf tools that fit your game. The company launched ruletwentyone at the PGA Merchandise Show in Orlando in January, 2009. rulegolf is dedicated to socially conscious product development both in sustainability and manufacturing. ruletwentyone is available online and at high-end resorts, pro-shops and golf retailers.
Contact:
Amy Yanda-Lee
amy@bohemepr.com
303-325-3105
