NORWALK, Conn. – PGA Golf Exhibitions and Bridgestone, a leading manufacturer of premium golf balls, clubs and accessories under the Bridgestone and Precept brand names, today announced the company’s continued support of the annual PGA Merchandise Show, Jan. 28-30, 2010, in Orlando, Fla. Bridgestone and Precept will return to the Outdoor Demo Day, Indoor Demo Days and within an exhibit on the Show floor to introduce its newest golf equipment and accessories to more than 40,000 attending PGA Professionals and golf retailers from around the world.
“The PGA Merchandise Show has served as a great product launching pad for us in years past and we expect the Show to play a bigger part than ever before in our new product communications to our customers in 2010,” said Dan Murphy, Senior Director of Marketing, Bridgestone Golf, Inc. “The PGA Merchandise Show offers a tremendous blend of events and opportunities that allow us to showcase our groundbreaking products to a wider range of customers and media, than any other single gathering throughout the calendar year.”
During Outdoor Demo Day, scheduled for Wednesday, Jan. 27, 2010, at Orange County National Golf Center & Lodge in Orlando, Bridgestone will showcase the company’s new J38 line of clubs including two new sets of forged irons, the highly anticipated J38 driver and fairway woods and new conforming J38 wedges. In addition, at Indoor Demo Days, in the Equipment Test Center on the Show Floor and in their booth, Bridgestone will offer attendees the chance to experience their industry-leading ball-fitting system. To date, over 40,000 golfers have taken the Bridgestone Challenge – ensuring that they are fit for the right golf ball.
From Thursday, Jan. 28 through Saturday, Jan. 30, at the Orange County Convention Center, the Bridgestone and Precept brands will help anchor the equipment hall with a significant marketing, demonstration and exhibition presence, including four Bridgestone Golf Ball-Fitting stations within the company’s booth. Nearly 1,000 golf vendors, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2010 golf season.
“We are pleased to announce the continued participation of Bridgestone and Precept at the PGA Merchandise Show,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “PGA Professionals and buyers from all over the world value the opportunity to personally view and test their latest products while meeting with company leaders face-to-face. Having Bridgestone Golf so actively involved provides great value to our annual industry gathering.”
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2010, influential golf manufacturers will exhibit; international leaders will address industry issues; timely education seminars and relevant best practices will be offered; new golf employment initiatives will be launched; and professional networking will build important relationships. More than 40,000 industry professionals from some 75 countries will source the newest golf merchandise from nearly 1,000 golf vendors within one million gross square feet of interactive exhibit space of the Orange County Convention Center, Jan. 28-30, 2010. On January 27th, the 8th Annual Outdoor Demo Day provides the setting for the world’s largest professional testing event as nearly 90 golf vendors demonstrate product attributes exclusively for PGA Professionals and invited retailers at the 42-acre practice facility of Orange County National Golf Center. For more information and to register to attend the 57th PGA Merchandise Show, visit www.pgashow.com.
The PGA Merchandise Show, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Fall Expo in Las Vegas and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
About Bridgestone
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Charles Howell III, Matt Kuchar and Brandt Snedeker. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Bridgestone Golf: Jared Kelowitz, (864) 233-3776 x 24, jaredk@jdpr.com
