CertiFresh Cigars, the hottest new product in cigar sales, recently formed a strategic partnership with one of the most prestigious cigar brands in the industry, Oliva Cigar Family.
The partnership calls for Oliva to supply the displays for all the resort and golf customers of CertiFresh®. The display is a custom-made, solid mahogany box that features prominent Oliva logos and the CertiFresh® artwork in the lid. Each display holds 40 CertiFresh® custom packaged cigars.
Oliva is one of the most respected brands in the industry, and was named “The Top Nicaraguan Cigar Company in 2009” by European Cigar Cult Magazine and Cigar Aficionado magazine has rated at least one Oliva cigar among its 25 Best Cigars of the Year for four straight years.
Every CertiFresh® cigar comes individually packaged in a specially coated sleeve with a Humidpak® insert. The disposable Humidpak® insert is the only two-way device that keeps the cigar at a perfect 69 percent humidity for up to one year.
This allows golf courses to do away with space-eating and laborious humidors, and sell cigars from any location – the pro shop, beverage cart, bar & grille, card room, halfway house, etc.
“We are thrilled to have this relationship with one of the great names in cigars, Oliva,” said Geoff Stiles, National Sales Manager for CertiFresh®. “Having Oliva supply our displays just strengthens a relationship that has grown tremendously over the last year. This partnership reflects the marketing and branding benefit provided by CertiFresh® Cigars and our elite customer base.”
After starting the year with just 50 courses on board to carry the breakthrough product, CertiFresh® now has nearly 450 golf customers. There are 32 reps calling on customers in all 50 states.
Among the new golf clubs carrying the CertiFresh product are Bandon Dunes in Oregon, Corde Valle Resort, The Course at Wente Vineyards in Northern California plus Grand Traverse Resort in Michigan. Others include Coeur d’ Alene, Reunion Resort in Orlando, Ponte Vedra Beach Inn & Resort in Florida, Peninsula Country Club in Delaware, a Troon property, The Dunes Golf and Beach Club in Myrtle Beach, the No. 1 rated course along the Grand Strand, and Rock Barn Golf Club in North Carolina, host to the PGA Senior Tour’s Hickory Classic.
Unlike most cigars found on golf courses, every CertiFresh® cigar is rated by Cigar Aficionado magazine at an 87 or higher. Every CertiFresh® cigar is hand rolled, nationally advertised and a major brand name and each is mild to medium in strength, and the very best quality.
The CertiFresh® product offers one other important benefit. By using a custom business card size advertisement in every CertiFresh® cigar package, the golf course operator can promote the course and make money from selling cigars. CertiFresh® can also include a coupon message on the art card to drive sales to other parts of the operations. And, the card can be logo’d, perfect for corporate outings and giveaways.
For more information, visit www.certifreshcigar.com.
Geoff Stiles, 800-559-5610
Mike Jamison, 407-328-0500