MEDWAY, MA, December 15, 2009 – Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium, high-performance exercise equipment for the commercial and consumer markets, announced today that PGA Tour legend Greg Norman will endorse its products as an official ambassador for the innovative CYBEX Golf Fitness platform.
As part of this multi-year agreement, 54-year-old Norman will serve as a CYBEX spokesperson, participate in strategic marketing initiatives and appear on behalf of CYBEX at the Golf Industry Show, February 10-11, 2010 in San Diego, California. Norman’s involvement with CYBEX will include his contribution to designing golf-specific exercises, forming a CYBEX Golf Advisory Council and facilitating partnerships for CYBEX with golf clubs, resorts and communities worldwide.
“Staying fit has been a key to success throughout my career,” says Norman. “I’ve worked out almost exclusively on CYBEX equipment for years, so this is a truly authentic relationship. I’m extremely impressed with CYBEX’s design, focus on exercise science and commitment to innovation.”
One of the most notable early proponents of fitness in golf, Norman played a key role in development of the PGA Tour strength and conditioning trailers. The two-time major winner and Hall of Fame golfer also has CYBEX fitness equipment installed in gyms at his home, office and country club.
“Greg is among the world’s most recognized athletes,” says John Aglialoro, CYBEX Chairman and CEO. “He’s a superb ambassador for the game and an incredibly astute businessman. We’re thrilled to partner with him and know he’ll play a key role further expanding market penetration of CYBEX Golf Fitness and our sought-after Sweet Spot platform.”
Developed specifically to meet the needs of the golf and country club market, the CYBEX Golf platform is designed to drive year-round revenue, enhance member retention and loyalty, increase fitness center usage and create a point of distinction to club prospects. This new, total fitness solution is based precisely on the equipment and exercises trusted by the world’s best golfers, nearly all of whom work out on CYBEX equipment, the only brand used in the mobile fitness trailers that travel weekly with the PGA and Champions Tours. The CYBEX Golf platform is offered in pre-sized and custom plans to align with any club’s square footage of fitness center and member demographics, with more information available at www.cybexgolf.com.
“This is a unique opportunity to join forces with one of the sport’s most recognizable fitness ambassadors,” adds Larry Gulko, CYBEX Chief Marketing Officer. “Given Greg’s longstanding devotion to CYBEX, it’s tremendous to have him endorse our brand. The relationship will help fuel our growth globally, within and beyond the golf, country club and resort markets, while also enhancing brand equity for both enterprises.”
TPC Sawgrass, host of The Players Championship on the PGA Tour, is among hundreds of marquee clubs and resorts nationwide to have installed a CYBEX Golf Fitness center.
About CYBEX
Cybex International, Inc. is a leading manufacturer of premium exercise equipment for commercial and consumer use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Company’s website at www.cybexintl.com.
This news release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above. These include, but are not limited to, competitive factors, technological and product developments, market demand, economic conditions, the resolution of litigation involving the Company, and the ability of the Company to comply with the terms of its credit facilities. Further information on these and other factors which could affect the Company’s financial results can be found in the Company’s previously filed Report on Form 10-K for the year ended December 31, 2008, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated March 26, 2009.
Contact:
Bill Feidler
Buffalo Communications
703.615.4034
bfeidler@buffalocommunications.com