Market Leader Unveils New Shape, Contemporary Color Combinations
(Haddonfield, NJ) – Trend-setting designer Keri Murschell announces that her company, keri golf, has launched its 2010 Newport collection of distinctly feminine golf bags, showcasing a new shape and lighter-weight construction in a contemporary, casual chic aesthetic.
Inspired by coastal living in Newport, Rhode Island, the collection combines luxurious hues of navy, white and poppy red with geometric prints. Crafted from new nylon fabrications and featuring a tiered pocket system on one side for even more organization, the cart and stand bags are accented with pops of contrasting colors, patent leather trims and gold hardware. Each also comes with a detachable zip bag to carry personal items to and from the clubhouse, and a customizable bag tag, while the stand bags feature the IZZO Dual Strap System for extreme comfort.
Designed to complement the vibrant designs of the line’s trademark bags, the keri golf’s headcovers complete the top-to-bottom sophisticated look, and are available in sets of four to meet the needs of today’s hybrids.
“As I was beginning to sketch the Newport collection, I was thinking about the beauty of a marina setting, with the crisp, clean lines of a sailboat against the vibrant blue of the water,” says Murschell, company founder and principal designer. “The warm months of summer are often some of the most care-free, and the easy style and grace of these pieces encourages us to relax and enjoy the moment.”
Retailing from $56 to $335.99, keri golf’s high-end, fashionable women’s bags and accessories are exclusively made with premium fabrics that bring personality to the course. The line’s sleek, modern looks are created through unmatched craftsmanship using durable water-, stain- and piling-resistant materials. Similarly patterned totes are also available.
The 2010 Newport collection will be available early next year. For more information, please visit www.kerigolf.com or call 888.332.5053.
Cart Bags (MSRP: $335.99)
The cart bag’s fashionable appeal is matched by functionality in features that include a large pocket to store shoes and rain gear, an umbrella holder and two additional side pockets. Also of note is keri golf’s unique, patent-pending shoulder strap system, with a recessed well that keeps the strap in place during a round and provides easier access to the back ball pocket.
The line’s cart bags are further enhanced with easily accessible interior pockets built into the walls of the bag and designed to hold wallets, cell phones, tees and balls. Available in a variety of patterns and colors.
Stand Bags (MSRP: $335.99)
Featuring the IZZO Dual Strap System, keri golf’s stand bag highlights include six internal compartments, an insulated storage space to keep snacks and drinks cold, external tee holders, an umbrella holder and a protective leg strap. Available in the same patterns and colors as the cart bags.
Headcovers (set of four, MSRP: $56)
The brand’s matching headcovers both protect clubs and accent the line’s golf bags with their zippered system that easily fits oversized club heads to create a tailored look. Each set of four includes headcovers denoted in a distinctive script for a driver, 3-wood, Y and Z (hybrids).
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The seven-year-old company continues to expand and in July 2008 formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.
keri golf’s bags and accessories, including totes and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
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