Jericho Golf Kit allows golfers to enjoy the Dead Sea benefits on the golf course and enables golf clubs, pro shops and retailers to expand their offering and increase revenues.
Tel Aviv, Israel – Paloma Dead Sea Ltd, the leading manufacturer of Dead Sea cosmetics, announced today its plans to exhibit at the 57th PGA Merchandise Show, Jan. 28-30, 2010, in Orlando, Florida. The company will unveil its new Golf Kit – a unique set of pampering skin care products for golfers made with natural minerals from the Dead Sea.
The specially formulated creams included with the kit soothe, protect and nourish golfers’ skin, enabling them to relax, concentrate better while playing, and enjoy safer, healthier and more comfortable skin. From the business side, the kit will increase a boutique or pro shop sales, enable golf clubs to offer an attractive gift to new club members and award tournament place-getters a valued, yet cost-effective, prize. The kit can be customized with the club’s logo.
“I am pleased to introduce our innovative Golf Kit to the golf’s most influential retailers from around the world, said Mr. Eli Segev, Paloma’s President & CEO. “I am confident that the kit will be a valuable addition to any golf market. ”
From Thursday, Jan. 28 to Saturday, Jan. 30, Paloma Dead Sea Ltd will showcase the kit at the New Exhibitor Discovery Zone booth #3429 at the Orange County Convention Center.
About Paloma Dead Sea Ltd
Paloma Dead Sea is the manufacturer of Dead Sea cosmetics products under Jericho brand. Established in 1982, Paloma Dead Sea was the first company to develop and market cosmetic and therapeutic products based on Dead Sea salts, minerals, and black mud. Uncompromising quality, innovative spirit and hard work have positioned Paloma Dead Sea and its Jericho Cosmetics products as a leader in the Natural Health and Beauty Products industry. Today, Jericho Cosmetics are used by satisfied customers worldwide, including corporations such as Hilton International and Wella Cosmetics. Jericho Cosmetics product lines include: Bath & Spa, Skin Care, Hair Care, Men Care, Therapeutic, Golf Kits and Gift sets. For more information on Jericho Cosmetics lines, please visit www.jerichogolf.com and www.jerichocosmetics.com
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2010, the PGA Merchandise Show will once again welcome more than 45,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game. Nearly 1,000 golf vendors, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2010 golf season. For more information, visit www.pgashow.com.
The PGA Merchandise Show and PGA Fall Expo are organized in partnership with The PGA of America.
Contact:
Paloma Dead Sea Ltd
Irit Diaz
+972-4-626-1910
irit@jerichocosmetics.com
PGA Merchandise Show
Sherry Major
(716) 662-3855
smajor@reedexpo.com
