BALTIMORE, MD. – JANUARY 7, 2010 – STX, world-renowned as an industry pioneer in putter innovation, and for its patented Soft Face Insert Technology, announced today that the company has expanded its ProFIT Series with the addition of the new ProFIT 6 Mallet Putter.
The ProFIT Series is a broad selection of STX Putters that feature its progressive interchangeable technology, a system that provides quick adjustments for feel and weighting through the changing of faces and weights. This ability to control the putter head and speed according to personal preferences and course conditions is a huge advantage. For example, in slow conditions the green insert should be used with the 14 gram weight and in fast conditions the black insert should be installed with a 5 gram weight for pinpoint accuracy.
The Profit 6 Putter is available in three face insert options; the black, red and green insert options. The black face insert is “the” softest insert. It delivers the highest friction and resilience rate plus increased dwell time. Those characteristics are chemically formulated to get the ball rolling sooner and keep your putts on line. For a medium resiliency rate, the red insert offers an intermediate amount of dwell time for true control. And, for golfers who prefer a firmer feel, the green insert provides a harder feel with less resilience.
STX and its soft face insert technology provide superior directional control, decreased ball skid, reduced ball deformation and compression.
Each putter in the recently released ProFIT Series has been designed to appeal stylistically to a particular golfer and all feature STX’s interchangeable technology, the ultimate in customization and ultimate in performance. The ProFIT 4 & 5 Putters are classically designed for the more traditional golfer and the ProFIT 6 Putter is specifically developed for the forward-thinking golfer who demands the latest in innovation and appreciates contemporary lines.
The ProFIT 6 Putter is a striking modern mallet with angular lines and is milled from 17-4 stainless steel. It is uniquely contemporary with its distinctive hardware and dramatic PVD finish. According to Director of Golf Steve Henneman, “This putter is the perfect blend of grace and grit. The design is somewhat sculpture like yet its finish and weights are bold and rugged.”
This face balanced center shafted putter is designed with a 71 degree lie and 3 degree loft. The KBS shaft is offered in both 34″ and 35″ lengths. Currently, there is only a right handed model available. A custom Golf Pride black and white golf grip complements this angular mallet putter. Suggested retail for the ProFIT 6 Putter is $199.00 which includes one insert / two weighting options and includes a custom STX collectable head cover. The ProFIT 6 will be shipping in March. Media samples will be available in February.
“The ProFIT 6 will be ‘officially’ introduced at the 2010 PGA Merchandise Show in Orlando. If you are attending the show, come by the STX booth #1113,” added Henneman.
About STX:
STX is acknowledged as being the golf industry’s foremost authority on insert face technology. Over a quarter century ago, the company introduced the first patented soft face elastomer insert, creating the “softest legal face in golf.” In the mid-90s the company’s research and development team introduced the first USGA approved interchangeable face insert and removable weight system. Both these and other innovations have helped create the standards for putter design today.
Behind the company’s uniquely styled putter heads is Robert “Bob” Engman, STX Putters’ Chief Club Designer.
A world-renowned sculptor with works in the Hirshhorn Museum, the Whitney Museum and the Museum of Modern Art, Bob is also a three-time senior champion at Merion Golf Club in Philadelphia.
When Bob blends his skills with the STX engineers, the resulting putter design is a true work of art featuring face insert technology and the ultimate in performance.
For More Information:
For more information on STX, the ProFIT 6 or to set up an appointment at the 2010 PGA Merchandise Show, contact Tracy Nackel at 760-420-1602 (tnackel@cox.net) or Vanessa Price at 714-544-6515 (readthegreens@aol.com). Visitors can also log on at the company website, www.stxgolf.com.
Contact:
Vanessa Price
Read the Greens
714-544-6515
Tracy Nackel
Read the Greens
760-420-1602
