Contemporary, casual chic aesthetic highlights latest styles
(Haddonfield, NJ) – Trend-setting designer Keri Murschell announces the premier of her 2010 accessories line of totes to complement the Newport collection of distinctly feminine golf bags from keri golf.
Created to coordinate with the line’s vividly-patterned trademark cart and stand bags, the Newport collection’s totes ($90) offer a contemporary, casual chic aesthetic inspired by the idea coastal living in Newport, Rhode Island. The luxurious color palette includes shades of navy, white and poppy red combined with geometric prints for a unique and sophisticated style.
Featuring patent leather trims and the brand’s logo on one side, the structured nylon bags include two large internal pockets, a cell phone compartment, a clip to keep keys easily accessible and a specific space for sunglasses. The bottom of the bag sits up on several gold-plated feet.
“As every woman knows, you can never have too many bags, and our totes continue to sell out every year,” says Murschell, company founder. “Embodying the simple, easy lifestyle look, the Newport collection pairs classic colors with more contemporary prints to complement any outfit. Both fun and functional, our tailored lines offer a clean, polished look, while the totes are just the right size to carry everything you need while moving from one activity to the next.”
Retailing from $56 to $339, keri golf’s high-end, fashionable women’s bags and accessories are exclusively made with premium fabrics that bring personality to the course. The line’s sleek, modern looks are created through unmatched craftsmanship using durable water-, stain- and piling-resistant materials. keri golf’s one-of-a-kind cart and stand bags include specialized pockets for balls, an insulated storage space to keep snacks and drinks cold, external tee holders and personalized monogramming.
The 2010 Newport collection of cart and stand bags, totes and headcovers will be available for spring. For more information, please visit www.kerigolf.com or call 888.332.5053.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Exclusively made with premium fabrics, the line’s sleek, modern looks are offer unmatched craftsmanship in durable water-, stain- and piling-resistant materials. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function, enabling golfers of all abilities to look like professionals on the course.
The seven-year-old company continues to expand and in July 2008 formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.
keri golf’s bags and accessories – including cart and stand bags, totes and headcovers – are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
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