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Etonic Taps Wheeler As Director Of Sales And Marketing For Golf Division

January 13, 2010

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WESTBOROUGH, Mass., Jan. 6, 2010 ̢?? Etonic Worldwide has named industry veteran Kent Wheeler as director of sales and marketing for its golf division.

Wheeler comes to Etonic with more than 17 years of experience in the golf industry. He has a strong background in sales management and a keen understanding of the retail landscape within each distribution channel. As director of sales and marketing, Wheeler will oversee the Etonic sales force and the development and implementation of Etonic’s growth strategies in golf footwear and gloves.

“Kent will be an outstanding addition to our golf division,” said Tom Elwell, CEO, Etonic Worldwide. “His industry knowledge combined with his leadership and business skills will be a tremendous asset to Etonic and our customers during these challenging times. Kent will be an instrumental part of continuing to grow the Etonic footwear and glove business now and in the future.”

Prior to joining Etonic, Wheeler was director of sales for Nickent. He also held sales management positions within the golf division of Mizuno USA and Srixon Sports USA. While at Mizuno and Srixon, Wheeler had an exceptional sales record with double digit growth in several distribution channels.

“I am very excited to be joining the Etonic Golf team,” Wheeler said. “Etonic has a long heritage in the footwear business and not so long ago was one of the top two golf shoe companies in the industry. Consumers respect the brand and enjoy wearing the product. I look forward to working with the sales organization to expand our distribution, making it easier for consumers to purchase our footwear and gloves.”

Etonic will be attending the 2010 PGA Merchandise Show, January 28-30 at the Orange County Convention Center in Orlando, Fla. Etonic will be in room W207-A.

Founded in 1876 by Charles Eaton and headquartered in Westborough, Mass., Etonic builds footwear based on technical innovation, superior quality and ultimate comfort. Etonic offers men’s and women’s footwear and accessories for golf, running, and bowling. For information on Etonic call 1-866-8-ETONIC (386642) or log onto www.etonic.com.

Contact:
Jackie Beck, 860.304.3643, or jackiebeck00@hotmail.com.

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