(Londonderry, New Hampshire) – Danish shoemaker ECCO, the premium market leader, has been chosen as the “Official Footwear Supplier” to the 2010 AT&T Pebble Beach National Pro-Am, taking place February 8-14, and will outfit the many international entertainment, sports and business celebrity participants.
As part of this agreement with the Pebble Beach Company, ECCO will supply an extensive selection of classic, casual and performance styles from its 2010 golf collection. The company will also showcase its line at the on-site product pavilion, be featured on the tournament’s website and in the official event program.
“The Monterey Peninsula Foundation is one of the finest charity organizations in America and it’s a true pleasure to continue our longstanding relationship with their tremendous tournament,” says CB Tuite, General Sales Manager, ECCO USA Golf Division. “This event is unlike any other, as it combines classic courses, world-famous celebrities and international Tour stars all coming together to support a variety of outstanding causes.”
In addition to the full field of PGA Tour stars, scheduled celebrity participants include Kevin James, Ray Romano, Chris Berman, Greg Kinnear, Don Cheadle, George Lopez, Chris O’Donnell, Josh Duhamel, Kelly Slater, Michael Bolton, Brandi Chastain, Huey Lewis and others.
In conjunction with the recently introduced 2010 golf collection, ECCO has engaged in a series of major account and customer service initiatives. These include a supporting partnership of the PGA of America Golf Retirement Plus program, a new ECCO Golf Comfort Tech Van, a web-based retailer training module and the brand’s status as an official member of the Association of Golf Merchandisers.
Guaranteeing a level of quality that cannot be matched by any major footwear manufacturer, each ECCO golf shoe is made using a proprietary, direct-injection process. Touched by more than 225 sets of highly-skilled hands during production, each model is a testament to the brand’s unrivalled attention to detail that helps discerning players look, feel and play their best.
All ECCO golf shoes feature a network of built-in technologies to create the ideal platform for the perfect swing. These include a direct-injected, PU-constructed midsole/outsole that:
• Creates a one-piece shoe construction
• Ensures unrivaled durability, flexibility, lightness and weather resistance
• Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Optimal performance is further guaranteed by:
• Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
• Internal stabilizer to reduce torque and create ideal swing stability
• Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
• Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
• Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
• Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
About ECCO
ECCO is a world leading brand with fashionable comfort quality shoes.
Founded in 1963 by Karl Toosbuy, ECCO is the only major shoe manufacturer to own and manage the entire value chain from cow to consumer. ECCO has more than 15,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide.
Based on ECCO’s many years of tradition in shoemaking, ECCO delivers uncompromising comfort and design and the products are sold in more than 3,800 shops all over the world. In 2008, ECCO sold over 17.5 million pair of shoes and reached a turnover of DKK 5.4 billion. However, ECCO’s aim has never been to be the biggest – but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
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