PEORIA, AZ (Jan. 11, 2010) – The Antigua Group, Inc., one of the nation’s leading designers and marketers of genuine golf and sports apparel under its Antigua brand and maker of DESERT DRY™, and DESERT DRY™ XTRA-LITE (D2XL), moisture management styles, has launched two social media channels to reach out to consumers who enjoy wearing cutting edge golf wear technology.
Antigua is embracing Social Media to communicate with its clientele – on Facebook Fan Pages at www.facebook.com/Antigua and on Twitter at www.twitter.com/AntiguaWear.
The goal of these social media channels are to help Antigua start the conversation and maintain focus on what its customers love about their products now as well as continue to learn what they are looking for from Antigua in the future. Antigua is learning from the customer and this response into the future development of products and services.
The Twitter and Facebook pages are also allowing Antigua to share initiatives from all three of Antigua’s established markets of Golf, Licensed and Corporate, as well as the new direct shopping site at shop.antigua.com. These platforms also allow the freedom to share and connect with its fans – including the fans/partnerships with the NBA, MLB, Minor League Baseball, NHL and hundreds of colleges and universities; as well as support Antigua’s goals to be transparent and open – further promoting trustworthiness, authentication and solid reputation.
Antigua has had tremendous feedback in the past; and now Facebook and Twitter provide the ability to turn this feedback into conversations. Overall, these Facebook and Twitter channels are assisting Antigua in effectively meeting the challenges and maximizing the opportunities of a bright and exciting future.
Headquartered in Peoria, Ariz., Antigua is a preferred supplier of the PGA of America and a presenting sponsor of PGA Retirement Plus, the PGA Tour and the LPGA Tour. The Antigua Group, through its license sports division, also holds license agreements with Major and Minor League Baseball (MLB), the National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and outerwear. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Information about Antigua can be found on their website at www.antigua.com, product can be purchased direct at shop.antigua.com and Antigua is socially interactive on Twitter at www.twitter.com/AntiguaWear and Facebook at www.facebook.com/Antigua.
Contact:
Mary Beth Lacy at:
mb@mblacy.com
ph: (760) 346-6942
